Post on 31-Aug-2014
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6 Blog Writing Tips to Keep Visitors Glued to Your SiteBy Lanell Beckles
Wanna Read This?
Or Read This?
Speed ReadingPeople don’t have timeCreate posts that can be skimmed.People are A.D.D.
Give em what they wantIf they want details, make them subscribe.
Blog Writing Tips (Overview)
1. Headline2. Killer first sentence3. More white space4. Typeface variation5. Link to other post on site6. Call to action
HeadlinePurpose
To get them to click on your post
Must be BOLDControversialFunny
Must be informativeTell them what they’re going to get…without telling them
Your headline is the honey of your post…get the bees to come sniff your honey.
Who has the best headline?
Your First Impression (Sentence)
You got one chance to keep them reading…The first sentence.
BE BOLD!!BE BRAVE!!Purpose of the first sentence is to get them to read the second sentence and so on…Good tip
Ask them a question…Gets people to find the answer in the post.
Good First Impression?
Probably not?
More White SpaceStudies show that best-selling authors use more white space
Invites readers to breeze through books.
Blocky texts can be intimidating.Try bullet points
Quick to readStraight to the point (remember ADD)
Paragraphs should be more than a 2-3 sentences and a few lines long.
TypefaceUse variations of bold, italics, and underlining to highlight important points
Helps people skim
Use headers to categorize key pointsAlso helps with SEO (h1, h2, h3)
Different type fonts draw eyes to key points
Lead your readers to the end of the post.Like a Hansel and Gretel
Leave a Trail…
Link to Other PostDon’t let your readers leave…Link to other popular post to follow the trail…
Lowers bounce rateKeeps readers engaged.Makes you an expert
Call to Action (CTA)Tell readers what to do next
LikeShareCommentSubscribe
Direct CTA“Click here and subscribe”
Indirect CTAWhen you click the link, you will get access to my insider tips on…
Creates loyal readers who come back.
I Command You…Like this slide showShare itGimme some comment luvGo to my blog for more tips for beginner and intermediate bloggers.