7 steps to integrate a robots into a household daily habits

Post on 14-Jul-2015

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Pedagogical Research and

Support

7 steps to ensure Roomba’s adoption

@HumanCentricity

@epfl

Valérie Bauwens, Julia Fink, CRAFT, EPFL

Valérie Bauwens, Julia Fink, EPFL

What have we done?

6 months ethnographic study, 9 households

Who

Does what

How much

When

Where(physical

environment)

How

With whom

Why?

Was Roomba adopted?

Yes, by 3 out of 9 households

Rejector:

« It is fasterif I do it myself»

Adopter:

« I don’t have to vacuum

anymore everysecond day »

Valérie Bauwens, Julia Fink, EPFL

Take away:

Can your robot passthe 7 adoption

stepstones?

Valérie Bauwens, Julia Fink, EPFL

Step1: practical utility

Do I gain time? Is my home cleaner?

Daily cleaning session

Valérie Bauwens, Julia Fink, EPFL

Step1: practical utility

But also how to get ridof « secondary

painpoints »

Valérie Bauwens, Julia Fink, EPFL

Step 2: physical space

How much do I have to change in my home

for Roomba?

Valérie Bauwens, Julia Fink, EPFL

Step 2: physical space

How much do I have to change every time I

use Roomba?

Valérie Bauwens, Julia Fink, EPFL

Step 3: learning to use technology

How much effort do I need to do

to learn using the robot?

Valérie Bauwens, Julia Fink, EPFL

Step 4: habits

What do I have to change to my habits?

Valérie Bauwens, Julia Fink, EPFL

Valérie Bauwens, Julia Fink, EPFL

Step 5: emotional relationship to technology:

Can I attach myself to Roomba?

Picture of Roomba hidden under the sofa or in a closet

Step 6: social influence:

How can it impact mysocial life?

Valérie Bauwens, Julia Fink, EPFL

Step 7: financial utility:

What financialbenefits?

Acquisition: “I am not sure I would have paid that much. When you buy Miele, you know

what you get”

Usage: “How much does it cost to replace the brushes?”

Valérie Bauwens, Julia Fink, EPFL

To conclude:

Think systemic!

Test out these steps, refine them and challenge them…

…and give us your feed backs

Valérie Bauwens, Julia Fink, EPFL

Thanks to all our participants!

Valérie Bauwens (valerie.bauwens@human-centricity.com)

Julia Fink (julia.fink@epfl.ch)

Dr. Frédéric Kaplan

Prof. Pierre Dillenbourg

Centre de Recherche et d'Appui pour la Formation et ses Technologies (CRAFT)

Ecole Polytechnique Fédérale de Lausanne (EPFL)

Rolex Learning Center

CH-1015 Lausanne, Switzerland

This research was supported by the Swiss National Science Foundation through the National Centre of Competence in Research on Robotics.