sagecrm.com

8 reasons why customer leads are out and contacts are in

sagecrm.com

Leads are often cold

11

sagecrm.com

Contacts are warm

sagecrm.com

12 Leads are generated and prequalified

sagecrm.com

Contacts are nurtured

sagecrm.com

13 Leads are short-term in focus

sagecrm.com

Contacts require a long-term view

sagecrm.com

14 Lead generation is often sporadic

sagecrm.com

The nurturing of contacts is on-going

sagecrm.com

15 The objective of a lead is a meeting

sagecrm.com

The objective of a contact is to build a relationship

sagecrm.com

16 Leads are found in many places

sagecrm.com

Contacts live in a CRM tool

sagecrm.com

17 Leads go stale

sagecrm.com

Contacts last forever

sagecrm.com

18 Leads require a campaign

sagecrm.com

Contacts require a

conversation

Download our ‘Top Tips for Effective Selling’ eBook nowhttp://bit.ly/18Z4ND1

Get Social with Sage CRM & stay up to date