90-Minute Guru:

Communication Strat

egy

Mary Joyce | Bellevue Hub | Fe

b. 27, 2015

Quiz

What is the central concern of communication strategy?

Quiz

What is the central concern of communication strategy?

Quiz

What is the central concern of communication strategy?

1) Choosing the right channel

Quiz

What is the central concern of communication strategy?

1) Choosing the right channel (ex: blog, in-person networking, direct mail)

Quiz

What is the central concern of communication strategy?

1) Choosing the right channel (ex: blog, in-person networking, direct mail)

2) Choosing the right content

Quiz

What is the central concern of communication strategy?

1) Choosing the right channel (ex: blog, in-person networking, direct mail)

2) Choosing the right content(ex: personal stories, data-rich analysis, emotional appeals)

Quiz

What is the central concern of communication strategy?

1) Choosing the right channel (ex: blog, in-person networking, direct mail)

2) Choosing the right content(ex: personal stories, data-rich analysis, emotional appeals)

3) Knowing your audience

Quiz

What is the central concern of communication strategy?

1) Choosing the right channel (ex: blog, in-person networking, direct mail)

2) Choosing the right content(ex: personal stories, data-rich analysis, emotional appeals)

3) Knowing your audience(ex: idealistic college student, harried government employee, conservative mid-level executive)

Quiz

What is the central concern of communication strategy?

1) Choosing the right channel (ex: blog, in-person networking, direct mail)

2) Choosing the right content(ex: personal stories, data-rich analysis, emotional appeals)

3) Knowing your audience(ex: idealistic college student, harried government employee, conservative mid-level executive)

Quiz

Audience AnalysisExercise

Break

How long does it take to create a communication

strategy?

More Time = More ?

More Time = More ?

More Time = More ? = More information

More Time = More ? = More information = More thoroughly considered

More Time = More ? = More information = More thoroughly considered= More accurate strategic assumptions

More Time = More ? = More information = More thoroughly considered= More accurate strategic assumptions= Activities more likely to achieve your goals

FastCommunication Strategy

Prompts

Communication Strategy in

Question①

How will we persuade our audiences to take the

actions we need them to?

Communication Strategy in

Words③

What do we want to achieve?

Who needs to take action for this to happen?

How can we persuade them to take that action?

What do we want to achieve?

Who needs to take action for this to happen?

How can we persuade them to take that action?

This is your communication strategy.

What can your communication strategy

look like?. .

Final Question:

Final Question:What’s your next step?

Feedback Poll:bit.ly/feedbackfeb27

Feedback Poll:bit.ly/feedbackfeb27

Contact:

Contact@MaryJoyce.com@Mary_Joyce

Feedback Poll:bit.ly/feedbackfeb27

Contact:

Contact@MaryJoyce.com@Mary_Joyce

Thank You!