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Tony Brown Universities stand front and center in the globally competitive knowledge economy, but they remain an untapped resource for creating great places that are strategic to attracting and retaining the talent needed in that economy. Presenters will explain how planning professionals can work with colleges and universities in the areas of urban design, financing, sustainability programs, transit, safety, walkability, small business development, and much more to create vibrant places that foster innovation and economic development. Presentations will include case studies from around the country, national policy and funding initiatives, and recommended fundamentals for creating strong and effective university-community partnerships.

transcript

APA Florida 2011 Conference

Universities and Economic Development: Placemaking Partnerships

September 9, 2011

0121

About Tony Brown

• Executive Director, Riviera Beach Community Redevelopment Agency:

– Florida’s diverse waterfront community

• President, T. Brown Consulting Group

– Community development finance consulting

• As Director of the Community Development Financial Institutions (CDFI) Fund:

– Successfully implemented the New Markets Tax Credit Program

• As President & CEO of the Uptown Consortium:

– Created a $100 million private loan fund

– Fund sparked over $400 million in urban redevelopment in five years.

• Institutions as anchors– Vine Street

(University) & Burnet Avenue (Hospital)

• Establish a shared Community Vision

• Money & Finance

3

MLK Drive

Vine St.

HamptonInn

Restaurant

Bank withRestaurant

below

Key Talking Points

Burnet Avenue

Burnet AvenueAvondale Neighborhood

• Universities and hospitals are capital intensive

• Growth into the community can be catalytic

• Don’t creep or encroach: – Invest & Reap– Plan & Approach

Cincinnati Children’s Hospital and the Avondale neighborhood

Cincinnati Children’s Hospital led renaissance of minority business district

• Land use Plans by Goody Clancy– Burnet Avenue– Vine Street

• Strategies to foster economic development

5

BeforeAfter

Principles of Revitalization

• Extend benefits to entire neighborhood

• Introduce housing, office and other uses to support pedestrian-friendly uses

• Create a unique identity that celebrates community and culture

Burnet & Northern AvenuesAvondale Neighborhood

“Weaving Together Community”– Recalls African tradition of textiles and

weaving.

– Represents the integration of the institutional area to the south with the residential area to the north, creating a cohesive neighborhood.

– Signifies the mix of people with diverse cultures, backgrounds, and lifestyles that contribute to the area’s energy and vitality.

– Symbolizes community unity and strength.

Burnet Avenue Streetscape

Public SpacesPublic Spaces

Burnet & Northern AvenuesAvondale Neighborhood

Before . . .

Land Acquisition and Development: $25 million leveraging $85 million development

Burnet AvenueWeave Together Community

Burnet AvenueWeave Together Community

Cincinnati Herald Building – hospital is anchor tenant

Burnet AvenueWeave Together Community

Weave theme became an architectural feature

Burnet AvenueWeave Together Community

Weave theme became an architectural feature

Short Vine StreetCorryville Neighborhood

• University of Cincinnati:– Vested over $100

million from Endowment in neighborhoods

– Empowered community groups to develop neighborhoods

– Created Uptown Consortium

University of Cincinnati is city’s largest employer. Campus borders 6 neighborhoods

Short Vine StreetCorryville Neighborhood

• Short Vine: – Borders

University’s eastern campus

– High Crime– Vacant Store

fronts – Unsafe for

university students

University of Cincinnati is city’s largest employer. Campus borders 6 neighborhoods

Short Vine

2601 Vine(Bogart’s)

3000 Vine(Hampton Inn)

2900 Vine(Benchmark)

2600 Vine(Martino’s)

SHORT VINEUniversity Village Plan

E

N S

W

Univ Plaza(Kroger)

2801 Vine(Shiel School)

$50 million to Reclaim Area as a Regional Draw

Barbell Strategy: University Plaza

Neighborhood Retail Zone

University Plaza – present design view from Wm Howard & Euclid

Opportunity to create major gateways

Start with anchors at north end (Hampton Hotel) and south end (Kroger)

Kroger thought “outside the box”

Private developer acquired shopping center

Barbell Strategy: University Plaza – South Anchor

Neighborhood Retail Zone

University Plaza – present design view from Wm Howard & Euclid

Urban plan reconnect the street

Kroger agreed to rebuild store

Consortium sponsored planning effort

Consortium secured $42 million in NMTCs ($15MM for Kroger new store)

Short Vine StreetRevitalize District by Zones – Start at Gateways to Middle

Financing gaps precluded the start of construction

MLK Drive

Vine St.

HamptonInn

Restaurant

Bank withRestaurant

below

MLK Drive

Vine S

t.

Hospitality/Retail Zone

MLK Drive

Vine St.

HamptonInn

Restaurant

Bank withRestaurant

below

Market Uptown as a dominant region for education and health care

Creative blend of NMTCs and TIF

Consortium financed $23 million project

Consortium owned & built parking structure with TIF revenues

Barbell Strategy: Hampton Inn – North Anchor

Short Vine StreetHospitality Zone – services university & hospital markets

Financing gaps precluded the start of construction

Short Vine StreetHospitality Zone – services university & hospital markets

NMTCs and TIF financed garage – air rights to developer for hotel development

Short Vine StreetHospitality Zone – services university & hospital markets

Hotel opened Winter 2010 and is now a south anchor amenity

Uptown Consortium• Significant grants sustained operations– all private ($1.35

million)

• Over 50 percent of budget from earned income

• 20 percent of budget set aside for loss reserves

• Community goals not always aligned with investor expectations

$15 mm acquired What is this really worth and can we develop it?

Lessons Learned – Value of Patient Capital

Access to Private Capital:Patient Source of Funds

Sources of Funds:

Investment Capital

UC – Endowment $100,000,000

Uptown Partners $97,000,000

Uptown Consortium $17,000,000

Cincinnati Housing Development Fund

$5,000,000

Total Available Capital

$219,000,000

Leverage Capital: $696,000,000 Source for land Acquisition and development: $25 million leveraged $85 million development

Source for venture capital: $1.7 million allowed minority-ownership of $8 million office building

Community Development Finance

• Coherent plans tied to financially viable strategies

• Pioneering developments require critical mass

• Planning, construction feasibility and financial analysis are integral

• Complex financial structures – mitigates risk and attracts private capital

Can you close the financing

gaps?Once you own it – can you develop/build on it!

Lessons Learned – Value of Planning & Analysis

Lessons Learned – Value of Communicating

Uptown Consortium• Master plans should unify stakeholders and create shared

vision

• Value communication vehicles – website, newsletters & summits

• Act transparent and trustworthy – community accountability