Post on 26-Dec-2015
transcript
A centre of expertise in digital information management
www.ukoln.ac.uk
How Small Museums Can Exploit The Social WebBrian Kelly, UKOLN,
University of Bath
Bath, UK
UKOLN is supported by:This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)
Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised.
Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised.
http://www.ukoln.ac.uk/cultural-heritage/events/yorkshire-federation-2009/http://www.ukoln.ac.uk/cultural-heritage/events/yorkshire-federation-2009/
Resources bookmarked using 'yorkshire-federation-2009' tag Resources bookmarked using 'yorkshire-federation-2009' tag
Email:b.kelly@ukoln.ac.uk
Twitter:http://twitter.com/briankelly/
Blog:http://ukwebfocus.wordpress.com/
A centre of expertise in digital information management
www.ukoln.ac.uk
2
Contents
Introduction• About me and UKOLN’s work for museums
• About you
The Social Web• What is it?
• How can it be used to support museums
Addressing Barriers• I don’t understand it
• My bosses don’t get it
• We get it – but have limited technical expertise
• We can’t afford it
• We get it, have the skills & resources but we’re concerned about legal issues, accessibility, interoperability, long term preservation; …
Intr
od
uct
ion
A centre of expertise in digital information management
www.ukoln.ac.uk
3
About Me
Brian Kelly:• UK Web Focus: a national Web advisory
post• Based at UKOLN, a national centre of
expertise in digital information management• Located at the University of Bath• Funded by JISC and the MLA• Involved in Web since Jan 1993• Currently advising on best practices for
Web 2.0 & the Social Web
Introduction
Intr
od
uct
ion
A centre of expertise in digital information management
www.ukoln.ac.uk
4
Recent Work For MuseumsUKOLN has been proactive in providing support for the cultural heritage sector
Over 30 briefing documents have been publishedOver 30 briefing documents have been publishedA series of workshops and talks have been givenA series of workshops and talks have been given
UKOLN’s cultural heritage blog provides:
• Dissemination• User
engagement• Access to other
resources
A centre of expertise in digital information management
www.ukoln.ac.uk
5
About You
How many of you:• Have heard of Web 2.0/ the Social Web?• Have read content in a blog or wiki?• Use Facebook?• Have used MSN Messenger, Skype, …?• Use photo sharing sites (e.g. Flickr)?• Have viewed video clips on YouTube?
Do you:• Use the tools for work? • Use the tools for social purposes (e.g.
communicating with your children)?
Introduction
Intr
od
uct
ion
A centre of expertise in digital information management
www.ukoln.ac.uk
6
You Are Not AloneWetPaint wiki provided to allow participants at workshops to share information about their background and interests
Th
e S
oci
al W
eb
UKOLN has run several Web 2.0 workshops for MLA Regional Agencies, Renaissance Hubs & other cultural heritage organisations on benefits of Web 2.0 and approaches to addressing the challenges
UKOLN has run several Web 2.0 workshops for MLA Regional Agencies, Renaissance Hubs & other cultural heritage organisations on benefits of Web 2.0 and approaches to addressing the challenges
A centre of expertise in digital information management
www.ukoln.ac.uk
7
Contents
Web 2.0 – What Is It? (Talking …)• Blogs Wikis• Mashups Comms tools
Social Networks (… exploring …)• Facebook: opportunities and challenges• Ning – grow your own social network
Deployment Strategies (… doing)• Institutional barriers User focus• Information literacy Staff
development• Risk assessment …
Introduction
A centre of expertise in digital information management
www.ukoln.ac.uk
8
Let’s Do It Now!
Let’s not just talk about Web 2.0 – let’s use it now (assuming WiFi network available!):
Let’s Talk• Go to
http://www.gabbly.com/ and in box enter yhfed.org.uk
Let’s Share Resources• Go to <http://del.icio.us/
lisbk/yorkshire-federation-2009> to access resources
NoteYou can set up a chat facility in 10 seconds.But this doesn’t mean you should built a service using it!
NoteYou can set up a chat facility in 10 seconds.But this doesn’t mean you should built a service using it!
Introduction
http://www.gabbly.com/...http://www.gabbly.com/...
A centre of expertise in digital information management
www.ukoln.ac.uk
9
Let’s Do It Now! – Backup Plan
Problem:• Service is
unreliable• Company goes
bankrupt• Firewall blocks
access• Service isn’t good
enough
Solution:• Have alternative
prepared
The TinyChat.com service enables online chat rooms to be created easilye.g. <http://www.tinychat.com/5vw7>
Introduction
A centre of expertise in digital information management
www.ukoln.ac.uk
10
Th
e S
oci
al W
eb
Web2MemeMap, Tim O’Reilly, 2005 (or see Wikipedia )
Characteristics Of Web 2.0
• Network as platform• Easy-to-use (Ajax)• Always beta• Remix and mash-ups
Syndication (RSS)• Architecture of participation
Blogs & Wikis Social networking Social tagging
(folksonomies)• Trust and openness
Characteristics Of Web 2.0
• Network as platform• Easy-to-use (Ajax)• Always beta• Remix and mash-ups
Syndication (RSS)• Architecture of participation
Blogs & Wikis Social networking Social tagging
(folksonomies)• Trust and openness
Web 2.0
What Is Web 2.0?
Marketing term (derived from observing 'patterns') rather than technical standards - “an attitude not a technology”
Web 2.0
A centre of expertise in digital information management
www.ukoln.ac.uk
11
Web 2.0: Why?
Realisation of Sir Tim Berners-Lee’s dream:• Web was meant to be participative & user-driven
Technical infrastructure now in place• But only now are standards in place, use cases
tested, commercial infrastructure deployed, …
User acceptance:• Many users love it – look at popularity of SNs
Saving scarce in-house resources:• Institutions can now focus on relevant areas,
rather than duplicating services already available• Enhancing quality of what we do do• Developing digital citizenship• Addressing the gaps (e.g. information literacy, …)
Th
e S
oci
al W
eb
A centre of expertise in digital information management
www.ukoln.ac.uk
12
BlogsBlogs – social phenomenon of the C21st?Need for information professionals to:
• Understand blogging & related technologies (e.g. RSS, Technorati)
• Be able to find resources in the 'Bloggosphere'
• Explore how to blogs to support business functions (support users, staff & organisation)
Web
2.0
http://piclib.nhm.ac.uk/antarctica/http://piclib.nhm.ac.uk/antarctica/
This blog … tells what it's like spending the winter in Antarctica conserving artefacts from the explorer's hut left behind by Ernest Shackleton in 1908.
This blog … tells what it's like spending the winter in Antarctica conserving artefacts from the explorer's hut left behind by Ernest Shackleton in 1908.
http://www.archiveshub.ac.uk/blog/
Increasingly professional (e.g. developers) use blogs to describe what they're doing.Note that a Comments field can allow you to engage in discussions
Increasingly professional (e.g. developers) use blogs to describe what they're doing.Note that a Comments field can allow you to engage in discussions
OpennessSyndication
Collaboration
Key Characteristics
A centre of expertise in digital information management
www.ukoln.ac.uk
13
Blogs - Reading
How do you keep informed of developments?
• Do you use a dedicated blog reader?
• Are you alerted of changes to key blogs?
• Do you focus on the content and avoid the distractions of ads, etc.?
Th
e S
oci
al W
eb
Google Reader – a Web-based Blog reader. You are informed of changes since you last viewed the page.
Google Reader – a Web-based Blog reader. You are informed of changes since you last viewed the page.
http://www.google.com/reader/viewhttp://www.google.com/reader/view
OpennessSyndication
Collaboration
A centre of expertise in digital information management
www.ukoln.ac.uk
14
Enriching Your Blog
UKOLN’s Cultural Heritage blog is aimed at practitioners and policies makers in museums, libraries and archives
A blog ‘widget’ provides automated feeds of other content (events & briefing documents)
Beware, though, of having too much ‘blog bling’!
A centre of expertise in digital information management
www.ukoln.ac.uk
15
Blogs and RSS
Blog content is available is RSS format, which can be read by RSS readers.
Netvibes is another example of an RSS reader
OpennessSyndication
Collaboration
As well as blog posts, other content can be syndicated using RSS
Here UKOLN blog posts, details of events & briefing documents are available in RSS, allowing the content to be reused elsewhere
A centre of expertise in digital information management
www.ukoln.ac.uk
16
Finding Resources
Technorati can help find Blog articles, etc.
Technorati search for "Museum of Antiquities" finds:
• Blog posting about current exhibition posted 11 minutes ago!
Google search finds:• Museum home page
Th
e S
oci
al W
eb
http://www.technorati.com/ …http://www.technorati.com/ …
What do users want: the home page and what people are saying today. Google & Technorati are valuable tools, so organisations should ensure that their Web site can be found in both.
RSSSyndication
A centre of expertise in digital information management
www.ukoln.ac.uk
17
WikisWikis – collaborative Web-based authoring tools
I use wikis for:• Collaborative
papers (avoiding emailed MS Word file around)
Th
e S
oci
al W
eb
Google Docs – Web-based word processor or Wiki? Does it matter, it does the job
Google Docs – Web-based word processor or Wiki? Does it matter, it does the job
http://docs.google.com/http://docs.google.com/http://www.ukoln.ac.uk/interop-focus/community/index/IWMW2006_Discussion_Group_Notes_for_Group_A
http://www.ukoln.ac.uk/interop-focus/community/index/IWMW2006_Discussion_Group_Notes_for_Group_A
• Note-taking at events
Remember when notes were trapped in the non-interoperable world of flip charts & paper. This need no longer be the case.
Remember when notes were trapped in the non-interoperable world of flip charts & paper. This need no longer be the case.
• Social discussions at events
http://www.ukoln.ac.uk/interop-focus/community/index/IWMW2006_Information_About_Social_Aspects
http://www.ukoln.ac.uk/interop-focus/community/index/IWMW2006_Information_About_Social_Aspects
OpennessSyndication
Collaboration
A centre of expertise in digital information management
www.ukoln.ac.uk
18
Th
e S
oci
al W
eb
Wikipedia
Wikipedia – not only a community-developed encyclopedia, but also a well-linked Web site, which boosts Google rankings
http://en.wikipedia.org/wiki/British_Museumhttp://en.wikipedia.org/wiki/British_Museumhttp://www.google.co.uk/search?q=british+museum
http://www.google.co.uk/search?q=british+museum
In top 10 in Google list
http://www.google.co.uk/search?q=culturehttp://www.google.co.uk/search?q=culture
Do you try and ensure your Web site is easily found when searching? If so, then an entry in Wikipedia could help with this business objective
Do you try and ensure your Web site is easily found when searching? If so, then an entry in Wikipedia could help with this business objective
A centre of expertise in digital information management
www.ukoln.ac.uk
19
Sharing - Flickr
Web 2.0 includes community-buildingYou can help support your community-building by making it easy to share photos at events (e.g. this seminar)Simply suggest a tag e.g. ‘renaissance-west-midlands-2009’ and encourage delegates to upload their photos with this tag
Web
2.0
http://www.flickr.com/search/?w=all&q=iwmw2006&m=text
http://www.flickr.com/search/?w=all&q=iwmw2006&m=texthttp://www.flickr.com/photos/tags/iwmw2006/interesting/?page=6
http://www.flickr.com/photos/tags/iwmw2006/interesting/?page=6
OpennessNetwork effect
SyndicationCollaboration
A centre of expertise in digital information management
www.ukoln.ac.uk
20
Sharing – del.icio.us
Another aspect of sharing is sharing bookmarksThis can be used to:
• Manage your bookmarks• Allow others to contribute
resources• Allow lists of bookmarks
to be repurposed• Carry out impact analysis
Th
e S
oci
al W
eb
OpennessNetwork effect
SyndicationCollaboration
National Archives Web site now bookmarked by 798:
• Who are they?• What else are they
interested in?
http://del.icio.us/lisbk/renaissance-west-midlands-2009http://del.icio.us/lisbk/renaissance-west-midlands-2009
A centre of expertise in digital information management
www.ukoln.ac.uk
21
Podcasts
Podcasts are syndicated MP3 files
New items in a podcast can appear automatically in your Podcast client (e.g. iPod) or RSS reader
Resources can be accessed via iTunes
Th
e S
oci
al W
eb
OpennessSyndication
http://www.podanza.com/podcast/...http://www.podanza.com/podcast/...
The University of Bath won a European award for its podcasts from guest lecturers, etc. We can regard this as maximising impacts of the ideas and promoting the University, at little cost
The University of Bath won a European award for its podcasts from guest lecturers, etc. We can regard this as maximising impacts of the ideas and promoting the University, at little cost
A centre of expertise in digital information management
www.ukoln.ac.uk
22
Th
e S
oci
al W
eb
Video Blogs
Use of video is becoming more popular:
• Cheap consumer devices• Easy-to-use services
such as YouTube & Google Video
As well as Web interface, other tools can display video clipsAs well as Web interface, other tools can display video clips
I am experimenting with video chat tools such as Seesmic to:
• Encourage video debate• Reuse content in talks
A centre of expertise in digital information management
www.ukoln.ac.uk
23
Th
e S
oci
al W
eb
From Maps To Reusable Maps
We’ll have maps showing the location of our organisations.
But are these maps:
• Zoomable?• Configurable?• Embeddable?• Reusable?• Personalisable?
Google Maps allows me to have a personalised route planner Google Maps allows me to have a personalised route planner
A centre of expertise in digital information management
www.ukoln.ac.uk
24
Web
2.0 Google Maps Mashups
Google Map ‘mashup’ used for IWMW 2006 event:
• ~ 20 lines of JavaScript.
• Code taken from Google Maps Web site and coordinates added
http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/maps/
http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/maps/http://northumbria.ac.uk/browse/radius5/http://northumbria.ac.uk/browse/radius5/
More sophisticated mapping applications are being developed, such as Radius 5 at Northumbria Univ.
OpennessMashup
APIs
A centre of expertise in digital information management
www.ukoln.ac.uk
25
Communications
We said:• Content is king!
But maybe:• Communications is king!
Communications tool include:• Chat tools (MSN
Messenger)• Audio & video (including
MSN Messenger, Skype, …)• …
Th
e S
oci
al W
eb
Web 2.0
Also note Web-based video chat services such as TokBox and Seesmic
Also note Web-based video chat services such as TokBox and Seesmic
A centre of expertise in digital information management
www.ukoln.ac.uk
26
Creative Commons
Let’s allow others to legitimately reuse our content.
I do this for my event details:
• Creative Commons licence assigned to publicity details
I also do this for my blog posts, slides, etc
Web
2.0
http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/publicity/
http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/publicity/
OpennessTags
Collaboration
Note that the openness is a key aspect of Web 2.0: open source; open standards and open content can all help to bring benefits through maximising usage of services
Note that the openness is a key aspect of Web 2.0: open source; open standards and open content can all help to bring benefits through maximising usage of services
A centre of expertise in digital information management
www.ukoln.ac.uk
27
Renaissance East MidlandsOpenness
SharingCollaboration
Benefits:• Maximise impact • Outreach to new
audiences• ‘LOCKSS’ approach for
long term access• Content reused in
alternative format• Marketing by UKOLN• Closer links established
Renaissance East Midlands published Simple Guide to Digitisation & provided CC licence to allow reuse.
A centre of expertise in digital information management
www.ukoln.ac.uk
28
Integration of ServicesWeb 2.0 applications can be used in isolationThey can also be integration into other services (e.g. widgets in blogs and Web sites)Facebook is (currently) the leading platform for integrating many Web 2.0 tools
Let’s look at Facebook in more detail, as an example of a popular Web 2.0 service
Let’s look at Facebook in more detail, as an example of a popular Web 2.0 service
A centre of expertise in digital information management
www.ukoln.ac.uk
29
Th
e S
oci
al W
eb
The Facebook platform provides access to (a) Skype (b) Twitter micro-blogging service (c) mini-questions
The Facebook PlatformFacebook
A centre of expertise in digital information management
www.ukoln.ac.uk
30
Th
e S
oci
al W
eb
What is Facebook?Facebook:
• A social networking Web site
• Had the largest number of registered users among college-focused sites with over 30 million members worldwide
• Ranked between top 10–20 Web sites
• Seventh most visited site in the US
From Wikipedia
Let’s now look at one very popular Web 2.0 application – the Facebook social networking service
Let’s now look at one very popular Web 2.0 application – the Facebook social networking service
A centre of expertise in digital information management
www.ukoln.ac.uk
31
Your Profile Page
Here’s an example of a profile page:
• Your details• Access to default
applications • Access to applications
your addedFacebook could be used as a personalised portal to various applications
And here’s how others may see your profileBoring isn’t it!
A centre of expertise in digital information management
www.ukoln.ac.uk
32
It’s a Social Network (1)
The strength of Facebook is when it is used as a social network. Here people can see:
• My updates to my Facebook account
• Applications I’ve installed
• Groups I’ve joined
• Photos & videos I’ve uploaded
• Blogs posts I’ve written
• Messages I’ve sent & received
• …
A centre of expertise in digital information management
www.ukoln.ac.uk
33
It’s a Social Network (2)
Here’s the page of a former colleague (now at Eduserv). This is valuable to me:
• Spot friends in common
• Keep informed of Andy’s professional interests (of interest to me)
• Keep informed of Andy’s discussions with others
• …
A centre of expertise in digital information management
www.ukoln.ac.uk
34
It’s Not Just For People
Facebook can now be used by organisations
A centre of expertise in digital information management
www.ukoln.ac.uk
35
The Opportunities
Facebook provides great opportunities for the sector:• It’s popular• It’s easy-to-use• No need for in-house development or to purchase
software• Useful for staff and users too• We can easily integrate our resources into
Facebook (e.g. RSS feeds, blogs, etc.)• It can provide alternative access to our services
cf. Artshare app: “Share works of art from Museums around the world”
Th
e S
oci
al W
eb
A centre of expertise in digital information management
www.ukoln.ac.uk
36
What’s The Downside?
Various concerns have been expressed about:• Privacy (is Facebook a private or public space?)• Is Facebook a space for students or for all?• Is Facebook a closed environment?• …
Various concerns have been expressed about:• Privacy (is Facebook a private or public space?)• Is Facebook a space for students or for all?• Is Facebook a closed environment?• …
A centre of expertise in digital information management
www.ukoln.ac.uk
37
Not Forgetting Twitter
Twitter can provide various benefits:
• Outreach • User engagement• Community-
building
Effective use of Twitter can be helped through use of dedicated Twitter clients such as Tweetdeck
Effective use of Twitter can be helped through use of dedicated Twitter clients such as Tweetdeck
A centre of expertise in digital information management
www.ukoln.ac.uk
38
Deployment Strategies
I want to do use the Social Web but:
• The IT Services department bans it
• The council bans it• My boss doesn’t
approveArea of interest to UKOLN:
• “Just do it”• Subversive approach –
‘Friends of Foo’ if Foo can’t use it
• Encourage enthusiasts• Don’t get in the way
UKOLN briefing papers available with Creative Commons licence. (over 30 docs published)
UKOLN briefing papers available with Creative Commons licence. (over 30 docs published)
Imp
lem
enta
tio
n
A centre of expertise in digital information management
www.ukoln.ac.uk
39
The Challenges
Challenges
Resources
ExpertiseTime
Money
Understanding
Legal Issues IT Services
Colleagues
Management
Accessibility
Sustainability
Reliability
Culturalissues
Technical Issues
Interoperability
Privacy, DPA, FOI, ..
Council
Imp
lem
enta
tio
n
A centre of expertise in digital information management
www.ukoln.ac.uk
40
Take-up Of New TechnologiesThe Gartner curve
Developers
Rising expectations
Trough of despair
Service plateau
Enterprise softwareLarge budgets…
Early adopters
ChasmFailure to go beyond developers & early adopters (cf Gopher)Need for:
• Advocacy• Listening to users• Addressing concerns• Deployment strategies• …
This talks looks at approaches for avoiding the chasm & reshaping the curve
This talks looks at approaches for avoiding the chasm & reshaping the curve
Imp
lem
enta
tio
n
A centre of expertise in digital information management
www.ukoln.ac.uk
41
The Backlash Is Predictable
When significant new things appear:• Enthusiasts / early adopters predict a
transformation of society• Sceptics outline the limitations & deficiencies
There’s a need to:• Promote the benefits to the wider community
(esp. those willing to try if convinced of benefits)• Be realistic and recognise limitations• Address inappropriate criticisms
Web 2.0: It’s a silly name. It’s just a marketing term. There are lots of poor Web 2.0 services. There wasn’t a Web 1.0. What follows it?It does have a marketing aspect – and that’s OK. It isn’t formally defined – it describes a pattern of related usage. There will be poor (and good) Web 2.0 services – just like anything else. Any usage will arrive at a follow-up term.
Web 2.0: It’s a silly name. It’s just a marketing term. There are lots of poor Web 2.0 services. There wasn’t a Web 1.0. What follows it?It does have a marketing aspect – and that’s OK. It isn’t formally defined – it describes a pattern of related usage. There will be poor (and good) Web 2.0 services – just like anything else. Any usage will arrive at a follow-up term.
Twitter? Another silly name. Trivial junk. Only for people with nothing better evolves toWe must have a Twitter feed – impact; marketing; audiences; …and then (from the early adopters)It was meant to be fun. It’s been institutionalised, We want it back!
Twitter? Another silly name. Trivial junk. Only for people with nothing better evolves toWe must have a Twitter feed – impact; marketing; audiences; …and then (from the early adopters)It was meant to be fun. It’s been institutionalised, We want it back!
Imp
lem
enta
tio
n
A centre of expertise in digital information management
www.ukoln.ac.uk
42
Deployment Strategies
Interested in using Web 2.0 in your organisation?Worried about corporate inertia, power struggles, etc?There’s a need for a deployment strategy:
• Addressing business needs• Low-hanging fruits• Encouraging the enthusiasts• Gain experience of the browser tools – and see
what you’re missing!• Staff training & development• Address areas you feel comfortable with• Risk and opportunity management strategy• …
Imp
lem
enta
tio
n
A centre of expertise in digital information management
www.ukoln.ac.uk
43
What Do We Mean By ‘Risk’?
“Risk is a concept that denotes the precise probability of specific eventualities”When should we take risks?
• Never• If the probability is low• If the dangers are insignificant• If the context if appropriate
But what if human life is at risk:• In the army• Driving a car• Travelling on the train• …
We can’t ignore the context, the benefits (real and perceived)
Imp
lem
enta
tio
n
A centre of expertise in digital information management
www.ukoln.ac.uk
44
Risk Management JISC infoNet Risk Management infoKit:
“In education, as in any other environment, you can’t decide not to take risks: that simply isn’t an option in today’s world. All of us take risks and it’s a question of which risks we take”
Examples of people who are likely to be adverse stakeholders:• People who fear loss of their jobs • People who will require re-training • People who may be moved to a different department /
team • People .. required to commit resources to the project • People who fear loss of control over a function or
resources • People who will have to do their job in a different way • People who will have to carry out new or additional
functions • People who will have to use a new technology
Imp
lem
enta
tio
n
A centre of expertise in digital information management
www.ukoln.ac.uk
45
IWMW 2006 & Risk Management IWMW 2006 has taken a risk management approach to its evaluation of Web 2.0 technologies:
• Agreements: e.g. in the case of the Chatbot.• Use of well-established services: Google &
del.icio.us are well-established and have financial security.
• Notification: warnings that services could be lost. • Engagement: with the user community: users actively
engage in the evaluation of the services. • Provision of alternative services: multiple OMPL
tools. • Use in non-mission critical areas: not for bookings! • Long term experiences of services: usage stats• Availability of alternative sources of data: e.g.
standard Web server log files.• Data export and aggregation: RSS feeds, aggregated
in Suprglu, OPML viewers, etc.
Imp
lem
enta
tio
n
A centre of expertise in digital information management
www.ukoln.ac.uk
46
Critical Friends
JISC U&I programme is encouraging establishment of “Critical Friends”
See <http://critical-friends.org/>See <http://critical-friends.org/>
Paul Walk (UKOLN) was described as a ‘critical friend’ of JISCSee <http://dev8d.jiscinvolve.org/2009/
02/10/five-minute-interview-paul-walk/>
See <http://dev8d.jiscinvolve.org/2009/02/10/five-minute-interview-paul-walk/>
But is such open debate encouraged in other sectors?
See <https://www.jiscmail.ac.uk/cgi-bin/webadmin?A2=ind0903&L=MCG&T=0&F=&S=&P=19929>
See <https://www.jiscmail.ac.uk/cgi-bin/webadmin?A2=ind0903&L=MCG&T=0&F=&S=&P=19929>
A centre of expertise in digital information management
www.ukoln.ac.uk
47
Let The Public Know
“The paper sets out to answer this question by way of original research and experimentation on real data sets of museum objects, obtained from a number of UK museums by way of a Freedom of Information request.”
“The paper sets out to answer this question by way of original research and experimentation on real data sets of museum objects, obtained from a number of UK museums by way of a Freedom of Information request.”
Frankie Roberto as a Critical Friend
Social services, communities, etc. are now being used to seek evidence of value-for-money. We need to be able to demonstrate appropriate processes are in place.
Social services, communities, etc. are now being used to seek evidence of value-for-money. We need to be able to demonstrate appropriate processes are in place.
A centre of expertise in digital information management
www.ukoln.ac.uk
48
Biases
Subjective factors
Towards a Framework
“Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services”, Museums & the Web 2009 conference
IntendedPurpose
Benefits (various
stakeholdersRisks
(various stakeholders
Missed Opps. (various
stakeholdersCosts
(various stakeholders
• Sharing experiences
• Learning from successes& failures
• Tackling biases• …
• Critical friends• Application to
existing services
• Application to in-house development
• …
A centre of expertise in digital information management
www.ukoln.ac.uk
49
Using The Framework
Use of approach in two scenarios: use of Twitter & Facebook
IntendedPurpose
Benefits (various
stakeholdersRisks
(various stakeholders
Missed Opps. (various
stakeholdersCosts
(various stakeholders
Community support
Rapid feedback
Justify ROIOrg. brand
Community-building
Low?
Twitter for individuals Organisational Fb Page
Marketing events,…
Large audiences
Ownership, privacy, lock-in
Marketing opportunity
Low?
Critical friends:• Paul Walk / Brian
Kelly blog posts)• MCG
discussionsLearning
• UKOLN cultural heritage guest blog post
• Conferences• Papers• …
Note personal biases!Note personal biases!
A centre of expertise in digital information management
www.ukoln.ac.uk
50
Use The Framework Yourself
Feel free to you apply framework to:
• Services you’re planning
• Existing services• Large scale
initiatives (e.g. Creative Spaces)
IntendedPurpose
Benefits (various
stakeholdersRisks
(various stakeholders
Missed Opps. (various
stakeholdersCosts
(various stakeholders
What is the purpose? Who are the users?
What are the benefits? To whom?
What are the risks? To whom?
What are the risks of doing nothing?
What are the costs – to developers, to users,…
Remember the biases! Is the service really intended to sustain the service provider?
Remember the need for the critical friend and the need for sharing?
Imp
lem
enta
tio
n
A centre of expertise in digital information management
www.ukoln.ac.uk
51
Conclusions
The Web Tech Guy and Angry Staff Person post provides a useful summary for this talk!
Acknowledgments to Michael Edson for this wonderful comic strip
A centre of expertise in digital information management
www.ukoln.ac.uk
52
Conclusions
To conclude:• Web 2.0 can provide real benefits for our
users• There are many opportunities for cultural
heritage organisations• We need to be seek ways we can exploit
such opportunities• We also need to acknowledge risks and
dangers Further discussions on Web 2.0 issues are
given on the UKWebFocus.wordpress.com blog
Co
ncl
usi
on
s
A centre of expertise in digital information management
www.ukoln.ac.uk
53
Questions
Any questions?