A short journey to the API Economy

transcript

softlayer.com bluemix.net ibm.com/marketplace

IaaS PaaS SaaS

Simon Baker Business Development Manager

IBM Ecosystem DevelopmentSimon@uk.ibm.com

@SimonARBakerslideshare.net/SimonARBaker

ibm.com/marketplace

StorageStorage

NetworkingNetworking

VirtualisationVirtualisation

ServersServers

MiddlewareMiddleware

RuntimeRuntime

DataData

CodeCode

DataData

$ $AnalyticsAnalytics

https://developer.ibm.com/marketplace/docs/vendor-guide/https://developer.ibm.com/marketplace/docs/vendor-guide/

Dev Ops

Liberty for Java

RubyNode.js “Bring Your Own Buildpack”

SQL Database

JSON Database

Mongo DB PostgreSQL

Mobile Data

Data ManagementServices

CloudCode Mobile App Mgmt

Mobile Services

Mobile Quality

Assurance

BLU Data Warehouse

Twilio

Data Cache Session Cache

Elastic MQ

Web & AppApplication

Decision SSO Redis

MapReduce

RabbitMQ Log Analysis

Historian

Internet Of Things

Runtimes

Monitoring and Analytics

Git Hosting

DeploymentAutomation

Web IDE Agile Development

SaaSSaaSSaaSSaaS

SaaSSaaS

API Economy

MMSaaSSaaSSaaSSaaS

How will IBM help Business Partners attract, convert, and retain customers?PR & digital demand genIBM drives traffic to the marketplace through PR, ad buys, paid search, paid social media placements, contextual targeting (e.g., site referrals)

MerchandisingIBM offers a number of on-site merchandising opportunities including: premium home page placement of selected services, cross-selling with IBM services, inclusion in solutions for select services, and rotational, themed, and performance-based placements

IBM product linesIBM product owners behind over 200 marketplace properties such as Bluemix drive marketplace traffic

BadgingIBM will provide you assets to associate your offering with us in your own promotional campaigns

Dashboard & MyServicesDashboard helps you see customer usage patterns and trends. MyServices brings customers back to the marketplace to manage their services, creating further opportunities to cross-sell / upsell

Sales force enablementSelect strategic services with strong marketplace performance may be eligible for enablement to the IBM sales forceIBM may promote certain marketplaces services, include IBM’s own services, which

complement or compete with other marketplace services.

Each service has standardized presentation and order pages.

‘Powered by’:

SampleSample

How will IBM and Business Partners handle commerce?

Commercial model will follow established marketplace models.- IBM will invoice the customer and collect payment.- Different options for metering and billing, including support for complex metering by

taking metering information from the Business Partner as part of the regular billing cycle.

- IBM retains a royalty.- Business Partners will be responsible for their costs of delivery, including

infrastructure.

Business Partners continue to establish and maintain direct relationships with customers.

Business Partners must ensure their services meet production SLAs with production level support.

First commercial capability launched in Q3 2014, supporting US transactions with credit cards. Additional functionality will be provided in successive upgrades, including support for non-US transactions.

Will support US federal government requirements for usage by federal users in 2015

How do Business Partners participate in IBM Cloud marketplace?

4. Create your initial listing (2-3 days)After joining the IBM Cloud marketplace, you create your listing as a referral using the self-service portal to provide basic information such as your service name and description.

5. Integrate your service to marketplace (3 weeks)Within 90 days of signing the IBM Cloud Marketplace Business Partner agreement, you must integrate your service to the IBM Cloud marketplace APIs. Services designed for Bluemix must support an additional call.Details here > https://developer.ibm.com/marketplace/docs/vendor-guide

6. Qualify for integration to premium options (e.g. Bluemix) - Can be done in parallel with steps 3 - 5Prospective Bluemix, PureApplication Service on SoftLayer, or HPC Analytics services must meet certain additional criteria.

1. Apply to Become a Business Partner Complete and submit the Nomination form to be considered for partnership in the IBM Cloud marketplace.

2. Qualify for the IBM Cloud marketplaceWe will review your form and reply as quickly as possible to discuss your service and next steps. Some replies take up to two weeks, depending on your service. To qualify for premium programs (e.g. Bluemix), services must meet additional criteria.

3. Accept the terms and conditionsOnce you are invited to include your service, you will need to accept the IBM Cloud Marketplace Business Partner terms.

IBM Global Entrepreneur Program for Cloud Startups

Reaching developers in early lifecycle to ensure IBM technologies are chosen

*Up to 120K Free Cloud Usage Credits- More cloud credits than key top competitors

Enterprise Client Connection to Entrepreneurs

World wide Technical Support

Global Go-To-Market

*up to $120K based on meeting eligibility requirements and qualification levels

Leader

1.Softlayer - www.softlayer.com- $250 offer for new registrations before the end of the year

2. Bluemix – www.bluemix.net

3. Bluemix Workshop• 11th November: Shoreditch Village Hall, Hoxton Square

Register - bit.ly/svhworkshop

• 21st January: IBM Hursley, WinchesterRegister - http://bit.ly/bluemixworkshophurs

4. IBM Marketplace - ibm.biz/MarketplaceFromSimon

5. Onboarding - https://developer.ibm.com/marketplace/docs/vendor-guide/

6. IBM Global Entrepreneur Program - link

7. IBM Global Entrepreneur Program for Cloud Startups - link

softlayer.com bluemix.net ibm.com/marketplace

IaaS PaaS SaaS

Simon Baker Business Development Manager

IBM Ecosystem DevelopmentSimon@uk.ibm.com

@SimonARBakerslideshare.net/SimonARBaker

Softlayer offers a Global Cloud Platform of infrastructure choices for greater business agility

Infrastructure choices

Mix and match bare metal, virtual server instances and turnkey private clouds

Reserved

Infrastructure Management System

Common management interface and API across unified architecture

Triple Network Architecture

Public, Private and management networks.

• Mix and match physical or virtual, dedicated or shared, manage via API, provision automatically in real-time, granular security, hourly or monthly.

• Metered access to public network, unmetered access between server and data, out-of-band management via VPN connection, 100% SLA network.

• Only infrastructure solution with a common management interface, across a unified architecture, 240 back-end services with more than 3,400 API methods

softlayer.com

A short journey to the API Economy

Software