A software solution for the financial and market data industry

Crowd Computing:The Revolutionary Evolutionary Solution to the Content Industry’s Problems

Adam DevineVP | Product Marketing & PartnershipsCrowdComputing Systems, Inc.

NFAIS Annual Conference February 25, 2014

A relatable problem faced by content providers: do more with less.

CUSTOMERwants more, faster, and

cheaper content sets

DATAis rising in volume,

variety and velocity

Maxed-out 15-person team facing budget cuts. 40,000

legal entity

records updated 1x / year

The content industry is struggling.

SHRINKING MARGINS

COMMODITIZATIONINDUSTRIALIZATION

RISING COSTS

REGULATIONSRISING WAGESINEFFICIENCY

Data providers are hitting two big road blocks.

WORKFORCE

- UNSCALABLE- INFLEXIBLE- SLOW- EXPENSIVE

TECH

- GUI- SOURCING- PROCESSING- ETL

You’ve probably squeezed all of the potential productivity out of your FTE

workforce.

You may have even added automation and crowdsourced / freelance workers.

AUTOMATION(NLP, scrapers)

CROWDS(crowdsourcing,

freelancers, outsourcing, BPO)

EMPLOYEES(subject matter

experts)

POLL: Do you crowdsource content / data

work?

1. WE HAVEN’T TRIED CROWDSOURCING

2. HAVE EXPERIMENTED WITH CROWDSOURCING

3. CROWDSOURCE SOME OUR WORK

4. WE HAVE MAXIMIZED OUR USE OF THE CROWD

But in most businesses, there are walls between these resources.

AUTOMATION CROWDS EMPLOYEES

POLL: True or false….

“Our automation tools, distributed workers and subject matter experts are not

integrated into the same workflows.”

1. TRUE

2. FALSE

Crowd computing combines these three resources in the

cloud.

AUTOMATION CROWDS EMPLOYEES

Data providers are hitting two big road blocks.

WORKFORCE

- UNSCALABLE- INFLEXIBLE- SLOW- EXPENSIVE

TECH

- GUI- SOURCING- PROCESSING- ETL

Crowd computing is a high-performance hybrid workforce

solution.

A crowd computing approach maximizes automation and the use of crowds.

Month 1 Month 2 Month 3 Month 4 Month 5 Month 60%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Employees

Employees

EmployeesEmployeesEmployeesEmployees

Crowd

Crowd

Crowd

Crowd Crowd Crowd

Automation

AutomationAutomationAutomationAutomationAutomation

AutomationCrowdEmployees

Crowd computing is enabled by an intelligent work management platform.

SOU

RCEPRO

DU

CT

CONTENT PROCESS

SaaS WORK PLATFORM

AUTOMATION CROWDS EMPLOYEES

So how did the crowd computing approach make 40,000 “tear sheets”

more profitable?

X 40,000

Crowd computing increased automation, reduced headcount, and cut production

time.

KPIs CAPTIVE CC APPROACH

HEADCOUNT: 15 4AUTOMATION: 0% 94%

TIME: 1 year 1 month

BPO could never deliver these results.

We’ve built a software platform that creates and manages a hybrid workforce to create

content.

Many of the leaders in the financial content industry are using it.

adam@workfusion.com

www.workfusion.comcrowdcomputingblog.com

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