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A Step By Step Guide To Social Media Optimization For Events

+Webinar rules of engagement

● Quick housekeeping!

● Ask as many questions as you’d like! We’ll tackle as many as we can at the end webinar. For any lingering questions, you can always contact us.

● Steal everything!

● Don’t forget, we’ll send out the recording to all who registered.

● Reminder: Amazon Gift Card Giveaway!

+Introductions

David EpsteinContent Marketing Manager

About: Bizzabo helps organizers create successful events by empowering them to build amazing websites, manage registration, sell tickets, grow communities, go mobile and maximize event experiences - using a beautiful, ROI driven platform.

+Introductions

Jose Gallegos Community Strategist @ TINT

TINT: Where your content and community come together. Trusted by over 45,000+ brands worldwide.

+Agenda

● How to find attendees and influencers on twitter chat

● Hashtags strategies to maximize social reach

● Live streaming to attract new audiences

● The power of UGC (User Generated Content)

● How to maximize impact with social media contests

● Community building to extend the lifecycle of the event

+Twitter Chats

● What is a twitter chat?

● Why are the valuable ?

● How do you get more event attendees by joining twitter chats?

+Twitter Chats

+Hashtag Strategies

● Hashtags 101

● Hashtagify Tool

● New Relevant Hashtags

● Connect with Organizations and Influencers

+Hashtag Strategies

+Live Streaming

● This is not a trend. Live streaming is here to stay

● Full attendee participation

● Build new audience and grow community

● Easy To Do: Periscope, YouTube

+User Generated Content (UGC)

● What is UGC?

● Why is it more powerful than any traditional advertising/marketing?

● UGC is most valuable type content!

+User Generated Content (UGC)

+Social Media Contests

● Registration with social media integration

● Double sided discounts

● Create a contest for influencers using promo codes

● The attendee selfie challenge

● Winning event pics

+Extend Your Event Lifecycle

● Community building is a year-round effort

● The event is the cornerstone moment for a great community

● Involve influencers and attendees throughout the year with great content, online meetups, and targeted outreach

● Incorporate the digital community into the live event

Source: Inbound.org & Inbound.com

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Q & A

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Amazon Gift Card Giveaway

Drumroll please...

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Thank You!

@TINT Jose@tintup.com

@BIZZABODavid@bizzabo.com