Post on 25-Dec-2015
transcript
A-Z of Meetings Industry
Eric Rozenberg, CMM, CMP, HOE, FONAS
President
Ince&Tive sa/nv
A like …
• Associations (for every single profession)
• MPI• Vision• Mission• Facts
MPI Vision
To Build a Rich Global Meetings Industry Community
MPI Mission
To make our members succesfull by building connections through
Knowledge and Ideas
Relationships
Marketplaces
MPI Facts
• 23.000 Members worldwide• 70 chapters (including South Africa and
South Korea) and affiliates• +/- 90 full time employees• Consolidated budget +/- 30 millions $• Offices in Dallas (HQ), Toronto, Luxemburg
and Singapore• MPI Foundation
B like …
• Broad definition of the Industry … if any common one !
• Meetings, Incentive travels, Conferences, Congresses, Exhibitions, Associations, Corporate, DMC’s, Airlines, Hotels, AV, Production, Experience marketing, Events, etc
• And by the way, what is a Meeting ?
Broad definitionA gathering of people at one location and requiring at least one service by at least one external supplier
Ten or more people in either an internal or external meeting
Anything from industry wide
conference to a dinner engagement
Ten or more attendees requiring
offsite meeting space and requiring a
contract
Over ten attendees with travel
An Event is a gathering that
takes place outside of our office
Source: American Express Meetings & Events Best Practice Study
Forms of Fragmentation
Internal Resource Fragmentation
• PA/AA• Meeting planners • Meeting
Department • Marketing Exec.
Meeting Fragmentation
• Incentives • Product Launches • Trade Shows • Training • Team Events
Supplier Fragmentation
• Hotels • Airlines• Catering • Creative Design • Event Planning Agency • Venue • F&B• A/V• Others…
Source: American Express Meetings & Events Best Practice Study
Fragmented Industry
C like …
• Convergence
• Co-Creation
• Connect
D like …
• Dubaï of course !
• GMEC but also• EMEC• PEC-NA• WEC
E like …
Eventview
Event Marketing InstituteMPI Foundation
George P Johnson
F like …
Future Watch
Financial Management
G like …
Global Community
H like …
Hotels
Contracts, negotiations, partnerships, etc
I like …
If you’re still awake … I’ll continue the alphabet
J like …
• Jargon
• David Ogilvy : « Our business is infected with idiots who try to impress by using
pretentious jargon ! »
K like …
• Ken
• Kevin
• Kliman
• Kennedy
• Katie
• Etc
L like …
• Learning & Certification
• At conferences, special programs (Institutes, Platinum, etc)
• CMM, CMP, CAE, CITE, etc
M like …
• Multicultural environment
• Culture Active Tool
N like …
Networks
O like …
Opportunities for lifelong career
So, what’s available?
• Caterer• Conference Centre Event Coordinator• Convention Centre Event Coordinator• Convention & Visitors Bureau Staff• Hotel Convention Services Manager• Hotel Sales Manager• Reservation Services• Site Selection or Venue Selection
Services• Destination Management Companies• Ground Transportation Services• Limousine Services• Tour Companies• Meeting or Event Software Providers• Meeting Suppliers/Badges Sources• Registration Service Companies• Special Event Production Companies• Web Site Designers• Audio/Visual Contractors• Computer Rental Suppliers• Entertainment/Production Agents
• Evaluation Services• Gift and Premium Sources• Interactive/Teambuilding Facilitators• Interactive Audience Response
Systems• Interpreters/Translators• Production Companies• Speaker• Speaker Bureaus• Trainers or coaches• Exhibition Services Contractors• Security Services• Corporate Meeting Planner• Association Meeting Planner• Government Meeting Planner• Professional Congress Organiser• Event Marketing Specialist
P like …
• Professional Fairs
• GIBTM
• EIBTM
• IMEX
• IT&ME
• Etc
Q like …
Questions you might want to ask when we get to « Z »
R like …
Research, information,data, etc
Roi
With few statistics• No common definition
• Statistics with different methodology
• But there is hope:– Tourism Satellite Accounting Extension
Project– RTE, ICCA, MPI with UNWTO– Phase I completed (gap analysis)– Phase II started (communication)– Phase III for 2008
S like …
• Strategy and objectives
• Social Responsibility / Sustainability …• … and much more
• UN Compact• See MPI Website
T like …
• Technology• Daddy, can I have your phone to take a picture ?• Did you use a Cellphone 20 years ago ?• Did you use a Blackberry 10 years ago ?• Did you use Skype conference calls 5 years ago ?• Did you use Linkedin 3 years ago ?• Did you use Instant Yoda Force Messaging one
year ago ?
U like
Unique Industry !
V like …
Volunteers
W like …
War for Talents
X like …
Gen X, Y, Z vs Boomers
Y like …
You !
Z like …
Ze Questions time !