Post on 06-Mar-2016
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abaef.com l 1-800-BANKERS
ABA Education Foundation
Improving Your Community Through
Financial Education
In 1925, the American Bankers Association created a Foundation for Education in Economics
to commemorate its 50th anniversary. In 1992, after refining our mission, we became the
American Bankers Association Education Foundation, a 501 (c)(3) affiliate of ABA. Our dual
mission is to help bankers become personally involved in providing financial education to the
communities they serve, and to develop resources that enable them to do this.
Foundation programs empower banks to fill the need for financial education while giving
bankers at all levels an opportunity to shine. By involving bankers in financial education
delivery, more young people have been introduced to banking even though their families may
be unbanked. Our partnership helps make banking more accessible to consumers of all ages,
creates a natural bridge between education and action, and encourages youth and their
families to open children’s savings accounts.
Partnering with Bankers to Promote Financial Literacy
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I’ve always believed the greatest consumer protection is financial literacy… Teach Children to Save provides authentic, in-person experiences that produce lasting memories for both the bankers and students. Stephen P. Wilson, Chairman and CEO, LCnB national Bank, Lebanon, Ohio
ThE ABA EduCATIOn FOundATIOn is the only entity
founded and funded by bankers that promotes banker-
delivered financial education. Our programs engage banks
of all sizes, from large multinational and regional banks
to single-branch community banks. Results driven, we
measure our programs’ successes against annual goals
for increased bank and youth participation.
Each year, more than 1,300 banks connect with hundreds
of thousands of young people through our national
programs, Teach Children to Save and Get Smart About
Credit. To date, more than 130,000 banker volunteers
from financial institutions of all asset sizes have introduced
some 5.9 million young people to the money management
skills they will need to realize their dreams.
helping Children Build Their Financial Futures
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Bankers play an important role in creating financially healthy individuals and families. We understand money and banking, and we’re a trusted resource in our communities. Stacey hoskins Beeler, President and SEO, Casey County Market of Monticello Bank, Liberty, Kentucky
TEACh ChILdrEn TO SAvE
Held each April, Teach Children to Save Day promotes
the importance of saving early and often. Banker
volunteers teach lessons in classrooms and in youth
centers that focus on how, why and where to save. Since
its inception, the program has recruited some 108,000
banker volunteers and reached more than 5 million young
people. New features are added to the program each
year to keep the message fresh. Recent initiatives have
included a TCTS Million Child Challenge, which recorded
1,008,874 children in 2009, the Race to Save campaign
that opened 61,302 new children’s savings accounts in
2011, and an ongoing video contest, Lights, Camera,
Save! Visit aba.com/Teach for more information.
GET SMArT ABOuT CrEdIT
Get Smart About Credit Day is held annually on the third
Thursday of October. Bankers visit high schools, colleges
and youth groups to help young adults understand the
importance of using credit wisely. Lessons also touch
on issues that go hand in hand with credit use, such as
preventing identity theft, credit reports and scores, and
budgeting. Since 2010, the Foundation has partnered
with the National Foundation for Credit Counseling’s
Protect Your Identity Week program to encourage
outreach to adults as well as youth. To date, 22,000
volunteer bankers have taught more than 840,000 young
adults. Visit aba.com/GetSmart for more information.
designing national Programs with Local Impact
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The Foundation’s programs are anchored by annual awareness days, but teaching occurs throughout
the year. Bankers are encouraged to customize their participation to the local needs of their communities.
PErSOnAL FInAnCE 101 KITS
For adult learners, the Foundation offers Personal Finance 101 kits, which cover basic banking skills: budgeting,
checking accounts, credit, mortgages and saving. Each kit comes with 50 student workbooks, a teacher’s guide,
worksheets and a Power Point presentation. This resource is perfect for an in-branch lesson or a joint initiative
with a community development organization.
dESIGnEd FOr BAnKS OF ALL ASSET SIzES,
our turnkey resources help you implement the financial
education outreach strategy that is right for your bank.
Participating banks enjoy access to these benefits:
n One-on-one consultations with Foundation staff expertsn Nationally recognized programs customizable for the
markets you serven Program resource kits that include financial education
lesson plans developed in partnership with curriculum
and banking experts, with step-by-step directions for
reaching out to schools and youth groups n Free training, to make program participation easy
Take advantage of the opportunities we offer to broaden
your bank’s image in the community while bringing
youth into the formal financial system and promoting
responsible money management. Participation in
Foundation programs is a great way to demonstrate
corporate social responsibility to the community, civic
leaders and the media—your efforts may also qualify
for CRA credit.
To get involved, contact the American Bankers
Association Education Foundation at edufoun@aba.com
or 1-800-BAnKErS.
helping raise Your Bank’s Financial Education Profile in the Community