DIGITAL MARKETINGAEC LCA.D2

At end of this program, graduateswill have the skills necessary towork in the digital marketing andinternet marketing fields.Notably, they will have the abilityto implement strategies tomanage a company’s onlinepresence. The knowledge ofHTML, CSS, JavaScript andWordPress will give them theability to create attractive,functional sites. By using skills inSEO, SEM, Google Analytics andAdWords, graduates be able toeffectively develop, market andgrow the online presence of acompany or organization.

GOALS AND OBJECTIVESOF THE PROGRAM

ABOUT THE PROGRAMThe Digital Marketing program provides training on thefundamentals of online marketing. This program is suitablefor people interested in managing the online presence of acompany or organization. It is also beneficial for people whowish to offer consulting or contract services in digitalmarketing. By the same token, small business owners whomanage their own online communication have a lot to gain.At the end of the program, graduates will have developed astrong foundation which they can use to build online digitalmarketing strategies.

SKILLS ACQUIREDWeb design and web developmentWeb programmingsocial media marketingemail marketingSearch Engine OptimizationSearch Engine MarketingPPC and Adwords campaignsYoutube and video marketing. WHY TAKE THIS COURSE?

The Digital Marketing programprovides marketing professionalor small business owners withthe tools and knowledge requiredto handle an organization’sonline presence. Anyoneinvolved in the digitalcommunications of a businesswill benefit from the training inthis program.

TAV College 6333 Decarie Blvd. Montreal, QCPhone: 514-731-2296 • Website: www.tav.ca • Email: info@tav.ca

Course ScheduleTERM 1

Introduction to Internet Marketing andMultimediaOnline Marketing ResearchWebsite Architecture and Content ManagementMultimedia and Internet DesignWeb Programming I

TERM 2

Web Programming IIMarketing and Social MediaSearch Engine Optimization (SEO)Search Engine Marketing (SEM)

In light of a recent article by Pew ResearchCenter, seven in ten Americans are on socialmedia. People use social media to connect withothers, discover news, share content andentertain. Companies recognize that the currenttrend in marketing is no longer in traditionalnewspaper ads. For the most part, companies andorganizations are turning to digital marketing topromote themselves. A digital marketingprofessional provides companies with technicalsupport and advice to help them develop andmaintain their online presence. Students whograduate with a diploma in digital marketing willbe able to use analytics to monitor behavior anduse the information to evaluate consumerexpectations. In addition, they will have the skillsnecessary to coordinate web-marketing andpromotional campaigns. Potential employmentexists with companies looking to develop andpromote their online presence. These companieswould like to market their product or serviceonline. Online retailers or small businesses willbe the principal vector of employment.

CAREER OPPORTUNITIESTERM 3

TERM 4

Email MarketingWebsite Analysis (Google Analytics)Communication and NetworkingProject Management

InternshipInternet Marketing ProjectWeb Integration

TAV College 6333 Decarie Blvd. Montreal, QCPhone: 514-731-2296 • Website: www.tav.ca • Email: info@tav.ca