Post on 07-Aug-2018
transcript
94 homeless people died in Toronto in 2017according to Toronto Public Health (TPH)
Secondary Research
5,219 people are homeless in Toronto (Homeless Hub)
43 shelters are registered on the City of Toronto (City of Toronto) and most of them are not opened in the winter season.
Daily and overnight service usage in winter 2017 (CityNews)
Shelter Sector Occupancy Rate
Men 96%
Women 99%
Youth 99%
Family (Shelters) 100%
Key Insights
1. Lack of experience and familiarity on the streets helps you to seek emergency shelters
2. Network and word of mouth quickly spreads knowledge to assist other homeless people
3. Distrust and safety is a barrier for homeless people seeking emergency shelters
4. Information may not easily cross language barriers due to lack of engagement
5. The homeless physically travel to seek shelter with no guarantee of availability due to lack of resources and information
How awareness campaign can help
Outraged social media users quickly chimed in, with many demanding that the city open every available respite centre. By Sunday, the hashtag “OpenTheArmouries” was trending amid mounting concern for the city’s homeless population, which numbers in the thousands.
thestar.com