Christopher RoyeRegional Director UK christopher.roye@acquia.com

Building a Sustainable content strategy

Deliver the distinctive store

experience, online

The Mission:

Make it Local

It looks good, but how do we …

Now how do we get the content?

We have the look…

300+ Content authors from local stores

Merging on to the content highway

Multi-Channel

We still need to focus on

Flexible, Open, Best of Breed

Integrated content store (local + aggregation)

SocialFB/Twitter

Primary site

Email campaign

Videoportal

Mobile application

Community site

Measurement and reporting

Rich media assets

User generated content

Marketing automation

CRM Feeds

300+ Content authors from local stores

Continue to deliver unique experiences

More than a website

Truly personalized experiences

More than a website

Develop

TestDeploy

Scale

Maintain Plan

Now, and in the future