Post on 29-Nov-2014
description
transcript
TestDEN.com
International EDU
Marketing Overview
CONFIDENTIAL
What is TestDEN.com
• Est. 1997
• Premier TOEFL
preparation site
• Launch point for
overseas study
What TestDEN can do for you
• Lead Generation (CPL)
• Early Engagement Branding (CPM)
• E-mail List Rental (CPM)
• Direct Response Content
• International Program Research
Lead Generation Process
30 min English Test
Confirm Citizenship
Choose Country or Online
Select Degree and Program
Your
Logo,
Creative,
Lead form
Target by region and country
North America 15.6%
Central America
8.2%
South America 8.4%
Western Europe 10.0%
Eastern Europe 5.0% North Africa
3.2% Rest of World
3.7%
Western Asia 15.2%
South Asia 8.9%
East Asia 6.8%
SE Asia 15.0%
Where TestDEN users reside
Where prospects want to go
USA 78%
Canada 7%
UK 8%
Online 7%
What prospects want to study Art & Design
4% Arts &
Sciences 4%
Business 17%
IT 5%
Education 7%
Engineering 9%
Health Sciences
7%
Hospitality 2%
English / TOEFL
45%
What prospects want to achieve
Degree Prep 46%
2 Yr Diploma
11%
Bachelor 19%
Masters 19%
Doctorate 5%
Grow your international
enrollment with ACT360
Ty Cao
Global Marketing
Strategist
ty.cao@act360.com
(206) 257-5048