ACT360 International Student Lead Generation Overview

Post on 29-Nov-2014

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description

An overview of ACT360 Media's international student lead generation service for higher education.

transcript

TestDEN.com

International EDU

Marketing Overview

CONFIDENTIAL

What is TestDEN.com

• Est. 1997

• Premier TOEFL

preparation site

• Launch point for

overseas study

What TestDEN can do for you

• Lead Generation (CPL)

• Early Engagement Branding (CPM)

• E-mail List Rental (CPM)

• Direct Response Content

• International Program Research

Lead Generation Process

30 min English Test

Confirm Citizenship

Choose Country or Online

Select Degree and Program

Your

Logo,

Creative,

Lead form

Target by region and country

North America 15.6%

Central America

8.2%

South America 8.4%

Western Europe 10.0%

Eastern Europe 5.0% North Africa

3.2% Rest of World

3.7%

Western Asia 15.2%

South Asia 8.9%

East Asia 6.8%

SE Asia 15.0%

Where TestDEN users reside

Where prospects want to go

USA 78%

Canada 7%

UK 8%

Online 7%

What prospects want to study Art & Design

4% Arts &

Sciences 4%

Business 17%

IT 5%

Education 7%

Engineering 9%

Health Sciences

7%

Hospitality 2%

English / TOEFL

45%

What prospects want to achieve

Degree Prep 46%

2 Yr Diploma

11%

Bachelor 19%

Masters 19%

Doctorate 5%

Grow your international

enrollment with ACT360

Ty Cao

Global Marketing

Strategist

ty.cao@act360.com

(206) 257-5048