Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and...

Post on 17-Jan-2018

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description

Our Technology Solution Implement a snippet of code on hotel websites to identify visitors as they book a hotel room. Target those visitors with display network advertising across the web.

transcript

Activities vendors can’t identify visitors before they arrive.

Keyword targeting is expensive and limited.

The Problem

Our Technology Solution

• Implement a snippet of code on hotel websites to identify visitors as they book a hotel room.

• Target those visitors with display network advertising across the web.

Additional Markets

Data Sharing Partners•VRBO & AirBnb•Event Tickets•Trade shows

Customer Segments•Activities brokers•Restaurants•Shopping centers

Market Opportunity

57% of all travel reservations are made online.

148.3 million travellers per year make reservations online for accommodations, tours and activities. (Statistic Brain)The top 2 spots on Google Adwords•‘maui activities’: $6.10 per click•‘las vegas shows’: $8.10 per click(Adwords Keyword Planner)

Our Team

David Fry

dfry@destinationhui.com

Kevin Lewis

klewis@destinationhui.com

David Pindrys

dpindrys@destinationhui.com

Accomplishments

Refined and expanded concept.Minimum viable product and documentation for implementation.Customer validation from ad agency and activities vendors.Progress on branding and website.A plan to move forward.

Our plan

• Pilot program on Maui.• Analyze and improve metrics.• Raise capital for broader customer and partner acquisition in new markets.

• Rapid scalability.