Post on 17-Jan-2018
description
transcript
Activities vendors can’t identify visitors before they arrive.
Keyword targeting is expensive and limited.
The Problem
Our Technology Solution
• Implement a snippet of code on hotel websites to identify visitors as they book a hotel room.
• Target those visitors with display network advertising across the web.
Additional Markets
Data Sharing Partners•VRBO & AirBnb•Event Tickets•Trade shows
Customer Segments•Activities brokers•Restaurants•Shopping centers
Market Opportunity
57% of all travel reservations are made online.
148.3 million travellers per year make reservations online for accommodations, tours and activities. (Statistic Brain)The top 2 spots on Google Adwords•‘maui activities’: $6.10 per click•‘las vegas shows’: $8.10 per click(Adwords Keyword Planner)
Our Team
David Fry
dfry@destinationhui.com
Kevin Lewis
klewis@destinationhui.com
David Pindrys
dpindrys@destinationhui.com
Accomplishments
Refined and expanded concept.Minimum viable product and documentation for implementation.Customer validation from ad agency and activities vendors.Progress on branding and website.A plan to move forward.
Our plan
• Pilot program on Maui.• Analyze and improve metrics.• Raise capital for broader customer and partner acquisition in new markets.
• Rapid scalability.