adreceptivity

*Of 100 people surveyed

onconnecteddevices

LOCATION-BASED ADSare more useful than

standard ads

93%

Users DON’T WANTTO BE TAKEN OUT

of their APP92

%WILL ACCEPT ADS

in exchange for FREE CONTENT

90%

PREFER TO READ on a tablet or smartphone

85%

More likely to use their TABLET AT HOME

76%

Prefer to use a TABLET/SMARTPHONE

vs. a laptop/PC75

%

WOULD PAY LESS FOR A DEVICE

supported by ads

73%

Media and PC tablets are expectedto grow from 17.4 million units in

2010 to 242.3 million units in 2015, the report said.

201017.4MUNITS

2015242.3MUNITS

Do most of their INTERNET BROWSING ON

A SMARTPHONE

25%

© Copyright 2011. Research conducted by Moxie (n-1,007 #3%). All rights reserved.

http://www.pewinternet.org/Media-Mentions/2011/25-percent-use-smartphones-not-computers-for-majority-of-Web-surfing.aspx

http://www.pcmag.com/article2/0,2817,2379450,00.asp