ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

transcript

ADFINGO

Training for Information Intensive Operations

Dewar Donnithorne-TaitAdfingo Ltd

ADFINGOOverview

• Military Factors• Information Perspectives• Civilian and Commercial Operations• Deductions• Conclusions

A huge and dynamic subject area; this presentation offers a high level view and poses many questions, makes some observations and gives too few answers...

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Military Factors(Systems)

• The advent of:– More available bandwidth– Powerful computing– Better sensors, surveillance platforms– Improvements in power sources– Encryption, LPI v EW, ESM– Smart weapons– Unmanned systems

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Military Factors(Systems 2)

• Has led to:– Unprecedented battlespace transparency– Increasing sense to response speed– Precision

• But:– Masses of information, often of unknown

quality– Difficulty in identifying and handling

priorities– Changing nature of operational norms

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Military Factors(People, Processes)

• Culture:– Apart from routine civilian life– Innovative with equipment– Conservative with relationships,

processes, proven methods preferred, change handled with caution

– Accustomed to structured information– But civilian culture influencing military,

many facets, outcomes still uncertain

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Information Perspectives

A Model

Data Information Knowledge Understanding Wisdom (DIKUW)

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You don’t know what you don’t know

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Enlightenment reduces conflict

ADFINGOInformation Perspectives

• Increasing volumes of military-sourced information are under military control

• Vast amounts of non-military information exists in many disparate forms

• Current trends see increasing importance of non-military information

• Military forces need to train to deal with the changing information environment

ADFINGOIntelligence v Information

KnowledgeRequirement

DisseminateIntelligence

CollectInformation

CollateEvaluate

CollectInformation

CollateEvaluate

Domain 1

CollectInformation

CollateEvaluate

Domain 2

Domain 1

CollectInformation

CollateEvaluate

Domain 3 Domain 2

Domain 1

CollectInformation

CollateEvaluate

Domain 3Domain 2

Domain 1

Understanding

Knowledge

Information

Wisdom?

ADFINGOInformation Balance

Nuclear War

War Insurgency Terrorism Aid, Peace Ops

Intent

IntentIntent Intent

Intent

Capability

Personal

PersonalPerson

alPersonal

Personal

En Cap

Environ-ment

Environ-mentNB FIBUA/MOUT

Environ-ment

Not comprehensive - illustrative only (Threat = Capability x Intent)

ADFINGOInformation Environment

• Controlled v Anarchic• Structured v Unstructured• Push v Pull• Publish and Subscribe• Personal Empowerment• Freedom of Information, Privacy, Security• Mass Customization• Wisdom

ADFINGOInformation Operations

Proactive use of information as a capabilityto influence outcome:• Deception

– Social– Economic– Military

• Propaganda– General– Specific

ADFINGOExecutive Agencies

Need to orchestrate information capabilities across

a wide spectrum of entities:• National Security• Government Communications• Military• Police• ‘Special’ Police• Departmental Investigators• Local Government Investigators• Non-governmental Organizations

ADFINGOInformation Operations

InfluenceRequired

ReviewIntelligence

DisseminateInformation

SelectEvaluate

Domain 3Market Survey

Domain 2Marketing

Communications

Domain 1Market Result

Understanding

Knowledge

Information

Wisdom?

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Civilian & Commercial Operations

ADFINGOIssues

• Many different views of organizations eg:– Capabilities, resources– People, processes, systems– Assets, culture, organization

• Therefore many different tools, approaches• Issue of how to map civilian/commercial

onto military

ADFINGOPeople

• Rapid cultural evolution in Europe• Personal values in ascendance• Many pressures for personal empowerment• Expectation of Mass Customization• Much job recruitment requires basic IT skills• Convergence is a major factor among IT literate• Time, travel costly - internet a solution• Growth of sector-specific information gurus• Growth of sector-specific information companies• IT delivers competitive advantage

ADFINGOProcesses

• Best organizations use commercial best practice• Best practice commercial strategic

management:– Purpose (why)– Core Values (what)– Long Term Goal (what)– Shorter Term Goals (what)– Objectives (what)– Strategies (how)– Capabilities (verb-based what) – Resources (noun-based what)

• DIKUW Management vital

After ‘Why?’, the hardest question is ‘What?’.

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Knowledge Management System for DIKUW

• Human & Technical• Culture, Education, Training,

Meetings, Reports, • DIKUW as a corporate resource• Use of web-based technology• Multiple access options• Management, Maintenance, Focus

ADFINGOEnvironmental Scanning

• Proactive, continuous (and wider than ‘market research’)• External• Internal• Methodology

– incl eg STEEPLE; Social, Technical, Economic. Environmental, Political, Legal, Ethical

– incl eg SWOT: Strengths, Weaknesses, Opportunities, Threats

• Responsibilities• Output to Knowledge Mgmt System

ADFINGOStakeholder AnalysisStakeholder Analysis

• Proactive, continuous

• Responsibilities• Output to

Knowledge Management System

• Methodology– Organization– Management/Board/Committees/

International Regions– Staff– Members (as owners)– Members (as customers)– Customers– Lenders– Supply Chain players– Competitors– Government– Prospects

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Commercial Marketing Definition

The [social and] management process responsible for matching resources with opportunities, by identifying, anticipating, influencing & satisfying customer demand [through creating and exchanging products and value with others].”

(adapted for use from the Chartered Institute of Marketing definition - italics from Kotler (1991) )

How does this translate into the military/security environment? Quite well, probably...

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Business Process Re-engineering

• ‘Organize around the outcome’ (Hammer)• Military good within ‘traditional’ domains,

especially after NATO/coalition operational experience

• But military flexibility limited by culture, people, processes and systems

• Commercial trends forward-looking, risky (eg fuzzy borders, long term trust, just in time)

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Desired Commercial Outcome

• Knowledge-based, proactive, continuous

• Responsive, flexible to achieve best market fit

• Focus on core competences• Outsource non-core operations• Long term trust relationships within

context of market testing

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Deductions

ADFINGODeductions 1

• Current military/security culture and paradigms are not optimised to deal with the emerging information environment

• Base educational norms of personnel have to be improved for those working the ‘infosphere’

• Special training is required to deal with increasing military, non-military and unstructured information. This is a pressing all ranks issue

ADFINGODeductions 2

• Without a redefinition of top level strategic management, it is likely that the necessary DIKUW handling needs will exceed existing core military/security capabilities at least in the short and medium terms

• Cultural trends in (western) societies might mitigate this in the longer term

ADFINGODeductions 3

• Civil and commercial trends towards personal empowerment, environmental scanning, stakeholder analysis and mass customization are becoming increasingly relevant to the military/security environment

• Commercial people, processes and systems have much to contribute

ADFINGODeductions 4

• Civilian culture and language significantly different from military

• Benefit from military/security adopting more civilian standards to benefit directly from commercial developments

• Would improve employability of ex-military/security personnel

• Security issues, especially with soft systems• Scope for further contractorization/out-

sourcing

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Conclusions

ADFINGOPeople

• Need to recruit more clever people (education)• Need to train:

– Senior people about what can be known and how to exploit knowledge

– Staffs about evaluation and dissemination– Front end (units, specialists, contractors) about

multiple collection/delivery options and primary collation

• Cultural reorientation (DIKUW as a powerful corporate resource)

• Contractorization, out-sourcing

ADFINGOProcesses

• Need to deploy - and train for - a better system of knowledge-based strategic management

• Train for better internal and market (external) communication capabilities (two way) with all potential collocutors

• Environmental Scanning (training)• Stakeholder Analysis (training)

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Systems(not primarily a training issue)

• Secure but available appropriately to authorised users

• Clear Quality Of Service tags• Ability to deal with military, non-

military, structured, non-structured and international data and to build relevant constructs

• Fully exploit commercial developments where security permits

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Discussion

Dewar Donnithorne-Tait MA MBA FIoDCEO

Adfingo Limitedm: +44-7704-105006 e:

dewardt@aol.com

ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

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