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the new paradigma new era of organizations will emerge

that adopt different ways of doing things

How Will Organization’s Succeed ?

3rd

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challenge : trends = rapid change

“The greatest obstacle to

progress is not ignorance. It’s the Illusion of knowledge. “

-Daniel Boorstin

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ethos

the distinctive spirit of a culture

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command & control vs. collaboration

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the age of transendence

why ethos matters - talent attraction

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gary vaynerchuck

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you must adopt the new reality

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“everyone is going to be in customer service”

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the days of b.s. are OVER

remember 19 year old “dude”“trying too hard to close”

the technology leverage

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planting seeds - long term - you’ve got to care

Challenge

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picking fruit - short term - it will come

Challenge

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a new world

technology meets culture

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get these books and read them as good information sources

17the new organizations

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•why ? customers, employees and all stakeholders have unprecedented power : you CAN NOT hide

key to the new business modality

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where technology, culture & stakeholders converge

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How ?

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8 “to dos”

22#1 a game plan

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Rita Mcgrath - accept the new paradigm - make it a priority !

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don’t measure with a micrometer mark with a paint brush and cut with an axe

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#1 a Plan ?

• google: social strategy: “getting your company ready” slideshare.net

• google: “8 success criteria for facebook page marketing” slideshare.net

• most people fail to “THINK” what are you trying to do?

• research & define outcomes

• resource - involve everyone

#2 differentiate - niche - how r u different ? 28

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does it matter how they feel ?

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#2 Differentiate

•define your BRAND

•how are you different ?

•who is your target market ?

•become a RESOURCE

•do YOU resonate ?

•are YOU ENGAGING ?

29#3 be real 31

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#3 - be Authentic, Credible, Transparent

•BUYERS DO NOT trust advertising any longer

•customers want to feel like they are getting what is REAL

•your job is to EDUCATE, inform and SERVE

•DO NOT hide behind a brand

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32#4 right platforms 37

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#4 Right Platforms

•customized content

•enterprise tech platforms

•facebook

•twitter

•linkedin - b2b

•youtube

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web site platforms

open source

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social platforms - get these customized

C U S T O M I Z E

36#5 get the right resources 47

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#5 Right Resources

• expertise isn’t hard to find

• its not that expensive

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41#6 build the network 53

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#6 give to get - engage

•join communities

•identify influencers

•share information

•contribute original works

•give love unconditionally

Customer ServiceIs For

Everyone

43#7 be cool - content 55

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#7 Cool Content

•find sources - rss feeds other bloggers or influencers

•partners supply or co-create content

•video video video

•what is relevant, new & fresh

45produce your own video

VIDEO CONTENT

46produce video content - produce gaming - engage

47#8 use smart tools 61

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your business

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Finally

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“The greatest obstacle to

progress is not ignorance. It’s the Illusion of knowledge. “

-Daniel Boorstin

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think different 51

For all the challengesbe optimisic

is up to us......its up to you52

finally - think different .......

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