Ads personalization / Netflix Ad Tech Event Nov/2017

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transcript

Ads Personalization

Liviu “Liv” Tudor@liviutudor

https://liviutudor.com

2017 - 1,000 hours original content

Age of Content

Age of Content

Global scale

Right ad, right language

Concepts X Languages X Formats X Ad Platforms

6 30 10 3

TOTAL = ~ 5,000+ unique ads

X 1,000s titles

5, 000, 000 +

Constant change

5, 000, 000 +

Personalize

Ad Recommendations

Te

st

Learn

Inn

ova

te