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THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media...

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THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN
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Page 1: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.

THE ADVERTISING EVOLUTION:

WHAT’S OLD IS NEW AGAIN

Page 2: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.

Robin A. McClainSenior Vice President, Marketing & Communications

Destination DC

Page 3: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.

PAID FACEBOOK POSTS

HULU

IN-FLIGHT MAGAZINES

INSTAGRAM STORIES

LATE-NIGHT TELEVISION

DEALS

OOH

NETFLIX

PANDORA

TRIP ADVISOR

GOOGLE ADS

ORGANIC SEARCH

PAID SEARCH

RADIO

SPOTIFY

EMAIL BLASTS

TARGETED ADS

RETARGETING ADS

CONSUMER ACTIVATIONS

SOCIAL MEDIA GIVEAWAYS

INFLUENCER ADVERTISING

PRINT ADS SWEEPSTAKES

RICH MEDIA

PERSONALIZATION

BILLBOARDS

Page 4: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.

Molly LochridgeAssociate Media Director

Third Ear

Page 5: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.

Jessica SchultzSenior Vice President of Media Strategy

MMGY Global

Page 6: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.

Ly TranAssociate Partner and Chief Media Officer

Proof Advertising

Page 7: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.
Page 8: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.
Page 9: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.
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Page 19: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.
Page 20: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.
Page 21: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.
Page 22: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.
Page 23: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.
Page 24: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.
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Page 27: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.
Page 28: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.

IT STARTS WITH OUR STRATEGIC PROCESS

Page 29: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.
Page 30: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.

THE AD EVOLUTION: WHAT’S OLD IS NEW AGAIN

Page 31: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.
Page 32: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.
Page 33: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.
Page 34: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.

Copyright © 2018 Proof Advertising, LLC. All Rights Reserved. Confidential.PROOF

CONFIDENTIAL

34

Page 35: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.
Page 36: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.
Page 37: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization.

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