Advertising & Marketing on the

Internet

The Blog

Many companies are using fake blogs to try and sway consumers about their companies

Wal-Mart

Used false blogs to glorify their stores.

Sony

Used a fake blog to drive up supply for the PSP

Information Gathering

Many companies are using deceptive practices to gather private information from consumers.

Ruckus Network, Inc.

Meat Puppets

Used a fake Facebook profile to obtain user info.

AOL

Search Query Log

Released logs to the public

Child Privacy

Many companies are using deceptive practices to gather private information from consumers.

Mrs. Fields

Collected information from children under 13 without asking for consent.

Hershey

Collected information from children under 13 even if consent wasn’t given.

Child Exploitation

Social networking sites do not protect children from displaying private information

Xango

Repeatedly allowed children under 13 to set up accounts without consent.

MySpace

Encountered problems keeping children’s profiles private from adults.

User-generated Advertisements

Many companies now try to get consumer created advertisements with the use of contests.

Malibu

Had users create videos for rum ads

Unfair and corrupt contest

Chevy

Had users create Tahoe ads

Fair treatment even to those against the Tahoe