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Adv 410 Quiz

Date post:07-Dec-2014
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  • 1. Advertising & Marketing on the Internet

2. The Blog

  • Many companies are using fake blogs to try and sway consumers about their companies
  • Wal-Mart
    • Used false blogs to glorify their stores.
  • Sony
    • Used a fake blog to drive up supply for the PSP

3. Information Gathering

  • Many companies are using deceptive practices to gather private information from consumers.
  • Ruckus Network, Inc.
    • Meat Puppets
    • Used a fake Facebook profile to obtain user info.
  • AOL
    • Search Query Log
    • Released logs to the public

4. Child Privacy

  • Many companies are using deceptive practices to gather private information from consumers.
  • Mrs. Fields
    • Collected information from children under 13 without asking for consent.
  • Hershey
    • Collected information from children under 13 even if consent wasnt given.

5. Child Exploitation

  • Social networking sites do not protect children from displaying private information
  • Xango
    • Repeatedly allowed children under 13 to set up accounts without consent.
  • MySpace
    • Encountered problems keeping childrens profiles private from adults.

6. User-generated Advertisements

  • Many companies now try to get consumer created advertisements with the use of contests.
  • Malibu
    • Had users create videos for rum ads
    • Unfair and corrupt contest
  • Chevy
    • Had users create Tahoe ads
    • Fair treatment even to those against the Tahoe
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