Fresh Your Day With Kroger

Dai Jia ADV 42012/1/14

Kroger is an American retailer store and noticed by most of Americans.

But how to promote the business even better?

Kroger

Know by everyone

Locate the store everywhere

Be the first choice for everyone

Big Idea

Everyone who lives at United States

Mainly focus on housewife They are people who determine what their family eat.

Target Audience

Social media (Facebook, YouTube, Twitter, etc…)

Internet marketing, Google Adwords, SEO (searching engine optimize)

Mobile Apps

Digital Strategies

Facebook, YouTube, Twitter, etc… Social media are crucial to promoting business,

and it influenced people’s daily life. Internet marketing and Google Adwords

Social media’s reach out are limit, using internet marketing to reach more target audience.

Mobile Apps Mobile apps are the most convenience and

easy access tool.

Digital Strategies

KPI – Key Performance Indicator

Measure performance are really important The sales should increase to 5-10% after a

certain time.

Check your status anytime You can check the status anytime by using KPI,

and adjust the tool to fit the business better.

Measure the Performance

We have to guarantee the extra digital promotion will not influence the normal company strategy.

Detail budget memo for Kroger. Based on the 2013 revenue, we planned 1/3 of

the cost to help in operating digital strategy Hire two employees to manage those social

media. The continuous update is critical for App

maintenance.

Budget

Understand why digital strategies are important

Using digital strategies to promote Kroger’s business

Apply the strategies step by step know you audience

apply digital strategiesmeasure the performanceknow your budget

Conclusion

Thank You