Post on 20-Jun-2015
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Eric Froeber
The BIG Idea
- The development of a brand new deodorant specifically geared towards men involved in sports at any level.
Target Audience
Reasons for Target Audience
- In the NCAA alone, there are over 450,000 male student athletes
- Adding to that number is the millions of middle/high school athletes, Olympic athletes, and countless others who participate in physical activities.
- If even a third of the target audience, the product would be a huge success.
Types of Ads
- Television-Google
AdWords- Banner Ads- Facebook Ads- Promoted
Tweets
Social Media Ads
- Reach target audience through Facebook ads and promoted tweets.
- Offer coupons and discounts to followers of either the Old Spice Facebook page or Twitter account.
Key Performance Indicators
- Using Google AdWords and Analytics to track searches.
- Follow trends on Twitter to see whether target audience is talking about new product.
- Comparing sales to similar brands’ products.
Budget
- Television Marketing = approximately 5-7% of gross sales per year- Search Engine Optimization = $570,00 per year- Pay Per Click Ads = $345,600 per year
Social Media Budget
- Social Media Marketing = $172,800 per year
- Mobile Marketing via Social Media = $57,600 per year
Social Media
Summary
- Create an Old Spice product designed for and targeted towards male athletes.
- Use social media to reach more potential customers.
- Sales of product will hopefully beat out rival competitors.