Advanced Social Media Marketing --Tactics & tools for your tourism business

transcript

Advanced Social Media MarketingTactics & Tools

NTA Travel Exchange2014

Los AngelesCatherine HeegCustomized Management Solutions

NOTE: This has been shortened for the on-line audience.

Customized Management Solutions

• Grow• Engage• NEW!• Measure• Cutting Edge

• Research• Advertising with Facebook Power Editor

• Auto-Responding tools• Added Value

Key Word Research

Pages liked by People who Like….your company name here

Interests

Favorite interest of People who Like….your

company name here

Favorite Interests of people who like your company name here

Facebook Power Editor

es• Saved Audiences• Placement• Bulk Editing

In the next five years, marketers expect

social to account for

15.8% of (ad) spending.”

Auto Respond Easily

InfusionSoft

What Can I do for YOU?

•Insider tips•Packing tips•Photo album •Whitepaper•Checklist•Top 10 lists•Video•User Generated Content

Brand Ambassadors

@HiltonSuggests

What Can I do for YOU?

Source: http://youtu.be/zIEIvi2MuEk

http://bit.ly/WSxmas

http://www.youtube.com/watch?v=2lXh2n0aPyw

What Works for YOU

Customized Management SolutionsSource: www.boeing.com

Social networks

• Vine and Instagram Video• Snapchat• Path• Thumb

Source: http://mashable.com/2013/02/08/vine-video-apps/

Source: http://blog.vfmleonardo.com/vine-and-instagram-part-1/

http://bit.ly/1epnMzq

Snaps = 1-10

seconds

Path = 150 contacts

Thumb = Crowdsourcing

opinions

Unique Integration

Facebook Custom Apps

Advanced Link Use

• LinkedIn Company page• Twitter• Pinterest - verify• Blog directories• Google Authorship • Google +• You-Tube channel• Instagram• Vine• Facebook

Measurement tactics

Emphasis on pure

financial metrics is waning

Source: http://w

.forbes.com/sites/daviatem

in/2013/12/03/dont-waste-m

oney-make-your-social-m

edia-advertising-sm

arter-more-original-m

ore-effective/

YOUR Metrics to Measure

Custom metrics for your business

Measurement Tools

• Simply Measured• Radian 6• Sysomos• Viral Heat• Other

Share the KnowledgeSocial Networks

Video Thumb Other

Measurement Tools

Simply Measured Radian6 Other

What’s NEXT?Customized Management Solutions

The Nymi bracelet

Misift's Shine

Samsung Galaxy Gear

of travelers remain active on social mediaSource: http://visual.ly/travel-industry-trends-2012

while traveling.

accounts for

Mobile

20%of Travel Sales in

Source: http://www.eyefortravel.com/mobile-and-technology/essential-mobile-and-social-stats-travel-industry-movers-and-shakers

61% of passengers want

more personalization

before engaging

more with mobile commerce

http://socialm

ediatoday.com/gonzogonzo/1726806/how

-our-flying-experience-changing-infographic

www.cmsspeaking.com

Catherine J. HeegCustomized Management Solutions

Phone: 403 726 0171 Fax: 403 726 0371Catherine.heeg@cmsspeaking.com cmsspeaking.com

www.twitter.com/catherineheeg www.linkedin.com/in/catherineheegFacebook.com/CustomizedManagementSolutions

Pinterest.com/CatherineHeeg

Twenty years from now you’ll be more disappointed by the things you didn’t do than

by the ones you did do.Mark Twain