Date post: | 18-Nov-2014 |
Category: |
Social Media |
Upload: | catherine-heeg |
View: | 426 times |
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Advanced Social Media MarketingTactics & Tools
NTA Travel Exchange2014
Los AngelesCatherine HeegCustomized Management Solutions
NOTE: This has been shortened for the on-line audience.
Customized Management Solutions
Today
• Grow• Engage• NEW!• Measure• Cutting Edge
Customized Management Solutions
Grow
• Research• Advertising with Facebook Power Editor
• Auto-Responding tools• Added Value
Customized Management Solutions
Key Word Research
Customized Management Solutions
Customized Management Solutions
Cool!
Pages liked by People who Like….your company name here
Customized Management Solutions
Cool!
Pages liked by People who Like….your company name here
Customized Management Solutions
Interests
Favorite interest of People who Like….your
company name here
Customized Management Solutions
Favorite Interests of people who like your company name here
Customized Management Solutions
Facebook Power Editor
Adva
ntag
es• Saved Audiences• Placement• Bulk Editing
Customized Management Solutions
In the next five years, marketers expect
Customized Management Solutions
(sou
rce:
htt
p://
ww
w.fo
rbes
.com
/site
s/da
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emin
/201
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-was
te-m
oney
-mak
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tive/
)
social to account for
15.8% of (ad) spending.”
Auto Respond Easily
Customized Management Solutions
InfusionSoft
Customized Management Solutions
What Can I do for YOU?
Customized Management Solutions
•Insider tips•Packing tips•Photo album •Whitepaper•Checklist•Top 10 lists•Video•User Generated Content
Brand Ambassadors
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@HiltonSuggests
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What Can I do for YOU?
Customized Management Solutions
Source: http://youtu.be/zIEIvi2MuEk
http://bit.ly/WSxmas
FUN!
http://www.youtube.com/watch?v=2lXh2n0aPyw
Customized Management Solutions
What Works for YOU
Customized Management Solutions
NEW!
Customized Management SolutionsSource: www.boeing.com
Social networks
• Vine and Instagram Video• Snapchat• Path• Thumb
Customized Management Solutions
Source: http://mashable.com/2013/02/08/vine-video-apps/
Video
Customized Management Solutions
Source: http://blog.vfmleonardo.com/vine-and-instagram-part-1/
Customized Management Solutions
Snaps = 1-10
seconds
Path = 150 contacts
Thumb = Crowdsourcing
opinions
NEW
thumb
Customized Management Solutions
Unique Integration
Customized Management Solutions
Facebook Custom Apps
Customized Management Solutions
Customized Management Solutions
Advanced Link Use
• LinkedIn Company page• Twitter• Pinterest - verify• Blog directories• Google Authorship • Google +• You-Tube channel• Instagram• Vine• Facebook
Customized Management Solutions
Measurement tactics
Emphasis on pure
financial metrics is waning
Source: http://w
ww
.forbes.com/sites/daviatem
in/2013/12/03/dont-waste-m
oney-make-your-social-m
edia-advertising-sm
arter-more-original-m
ore-effective/
Customized Management Solutions
YOUR Metrics to Measure
Custom metrics for your business
Customized Management Solutions
Measurement Tools
• Simply Measured• Radian 6• Sysomos• Viral Heat• Other
Customized Management Solutions
Share the KnowledgeSocial Networks
Customized Management Solutions
Video Thumb Other
Measurement Tools
Simply Measured Radian6 Other
What’s NEXT?Customized Management Solutions
Tech
Customized Management Solutions
The Nymi bracelet
Misift's Shine
Samsung Galaxy Gear
of travelers remain active on social mediaSource: http://visual.ly/travel-industry-trends-2012
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70%
while traveling.
accounts for
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Mobile
20%of Travel Sales in
2013
Source: http://www.eyefortravel.com/mobile-and-technology/essential-mobile-and-social-stats-travel-industry-movers-and-shakers
Customized Management Solutions
61% of passengers want
more personalization
before engaging
more with mobile commerce
http://socialm
ediatoday.com/gonzogonzo/1726806/how
-our-flying-experience-changing-infographic
Customized Management Solutions
www.cmsspeaking.com
Catherine J. HeegCustomized Management Solutions
Phone: 403 726 0171 Fax: 403 726 [email protected] cmsspeaking.com
www.twitter.com/catherineheeg www.linkedin.com/in/catherineheegFacebook.com/CustomizedManagementSolutions
Pinterest.com/CatherineHeeg
Twenty years from now you’ll be more disappointed by the things you didn’t do than
by the ones you did do.Mark Twain