Download - Advanced Social Media Marketing --Tactics & tools for your tourism business

Advanced Social Media MarketingTactics & Tools

NTA Travel Exchange2014

Los AngelesCatherine HeegCustomized Management Solutions

NOTE: This has been shortened for the on-line audience.

Customized Management Solutions

Today

• Grow• Engage• NEW!• Measure• Cutting Edge


Grow

• Research• Advertising with Facebook Power Editor

• Auto-Responding tools• Added Value


Key Word Research



Cool!

Pages liked by People who Like….your company name here


Cool!

Pages liked by People who Like….your company name here


Interests

Favorite interest of People who Like….your

company name here


Favorite Interests of people who like your company name here


Facebook Power Editor

Adva

ntag

es• Saved Audiences• Placement• Bulk Editing


In the next five years, marketers expect


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social to account for

15.8% of (ad) spending.”

http://www.forbes.com/sites/daviatemin/2013/12/03/dont-waste-money-make-your-social-media-advertising-smarter-more-original-more-effective/

http://www.forbes.com/sites/daviatemin/2013/12/03/dont-waste-money-make-your-social-media-advertising-smarter-more-original-more-effective/

Auto Respond Easily


InfusionSoft


What Can I do for YOU?


•Insider tips•Packing tips•Photo album •Whitepaper•Checklist•Top 10 lists•Video•User Generated Content

Brand Ambassadors


@HiltonSuggests


What Can I do for YOU?


Source: http://youtu.be/zIEIvi2MuEk

http://bit.ly/WSxmas

FUN!

http://www.youtube.com/watch?v=2lXh2n0aPyw


http://www.youtube.com/watch?v=2lXh2n0aPyw

What Works for YOU


NEW!

Customized Management SolutionsSource: www.boeing.com

Social networks

• Vine and Instagram Video• Snapchat• Path• Thumb


Source: http://mashable.com/2013/02/08/vine-video-apps/

Video


Source: http://blog.vfmleonardo.com/vine-and-instagram-part-1/

http://bit.ly/1epnMzq





Snaps = 1-10

seconds

Path = 150 contacts

Thumb = Crowdsourcing

opinions

NEW

thumb


Unique Integration


Facebook Custom Apps



Advanced Link Use

• LinkedIn Company page• Twitter• Pinterest - verify• Blog directories• Google Authorship • Google +• You-Tube channel• Instagram• Vine• Facebook


Measurement tactics

Emphasis on pure

financial metrics is waning

Source: http://w

ww

.forbes.com/sites/daviatem

in/2013/12/03/dont-waste-m

oney-make-your-social-m

edia-advertising-sm

arter-more-original-m

ore-effective/


YOUR Metrics to Measure

Custom metrics for your business


Measurement Tools

• Simply Measured• Radian 6• Sysomos• Viral Heat• Other


Share the KnowledgeSocial Networks


Video Thumb Other

Measurement Tools

Simply Measured Radian6 Other

What’s NEXT?Customized Management Solutions

Tech


The Nymi bracelet

Misift's Shine

Samsung Galaxy Gear

of travelers remain active on social mediaSource: http://visual.ly/travel-industry-trends-2012


70%

while traveling.

http://visual.ly/travel-industry-trends-2012

accounts for


Mobile

20%of Travel Sales in

2013

Source: http://www.eyefortravel.com/mobile-and-technology/essential-mobile-and-social-stats-travel-industry-movers-and-shakers


61% of passengers want

more personalization

before engaging

more with mobile commerce

http://socialm

ediatoday.com/gonzogonzo/1726806/how

-our-flying-experience-changing-infographic

http://socialmediatoday.com/gonzogonzo/1726806/how-our-flying-experience-changing-infographic


www.cmsspeaking.com

Catherine J. HeegCustomized Management Solutions

Phone: 403 726 0171 Fax: 403 726 [email protected] cmsspeaking.com

www.twitter.com/catherineheeg www.linkedin.com/in/catherineheegFacebook.com/CustomizedManagementSolutions

Pinterest.com/CatherineHeeg

Twenty years from now you’ll be more disappointed by the things you didn’t do than

by the ones you did do.Mark Twain