Deadly Sins

of Advertising Design

10

Digital Spark Marketing

Only if they are interesting, right?

Do you watch or read

advertisements?

Digital Spark Marketing

Exponential growth in

competitive ads

Marketers have another

problem besides making ads

interesting

Digital Spark Marketing

Start by avoiding these

deadly sins

So what should

marketers do?

Digital Spark Marketing

Lets examine

these 10

deadly sins

Digital Spark Marketing

Can you remember more than 3-4 things?

Not usually … neither can consumers

Sin #1

Give readers too many choices

Digital Spark Marketing

So how

do you

help

customers

choose?

Digital Spark Marketing

Do you know your target consumers

and their priorities?

Know and focus on

consumer priority needs

Digital Spark Marketing

Distractions kill messages

Sin #2

Visuals are ho-hum

and distracting

Digital Spark Marketing

Are these

visuals

conveying

clear

messages

effectively?

Not really …

you must think to get them

Digital Spark Marketing

No consumer belief in promises

means no trust

Sin #3

Failing to keep promises

Digital Spark Marketing

Do what you

promise and

then go the

extra mile.

Digital Spark Marketing

Over designing leads to a cluttered look

and kills the chance of message success

Sin #4

Over designing

Digital Spark Marketing

There are no

messages in

clutter are

there?

Digital Spark Marketing

Keep messages

simple, simple,

simple.

Digital Spark Marketing

Don’t forget to tell consumers

what you want them to do

Sin #5

No call to action

Digital Spark Marketing

A call to

action is the

heart of your

message

Digital Spark Marketing

At most consumers will remember 2-3

things

Ideally define a single

objective for action

Digital Spark Marketing

Lacking relationships with customers?

Sin # 6 Consumers don’t know or trust you

Digital Spark Marketing

Trust is

built on

relationships.

Customers would

rather do business

with friends.

Digital Spark Marketing

Relationships are worth their weight in

gold. Digital Spark Marketing

Stories

Random acts of kindness

Frequent engagement

Share fun and enthusiasm

Personalization Ideas

Digital Spark Marketing

If customers don’t grasp message in 2-3

seconds, they move on

Sin # 7

Message ambiguity

Digital Spark Marketing

When

customers

get lost,

they leave

Digital Spark Marketing

You are NOT catching their eye, are you?

Sin # 8

Lacking originality

Digital Spark Marketing

Are these ads catching your eyes?

Not a chance, right? Digital Spark Marketing

Remember

keep it simple,

simple, simple.

Digital Spark Marketing

Your ad is usually just a single element

In the campaign

Sin # 9

Marketing campaign

lacking consistency

Digital Spark Marketing

Tough to see consistency here?

No consistency = customer confusion

No internal consistency

Tough to have

campaign consistency

Digital Spark Marketing

Focus on visuals to convey message

Sin # 10

Too much text

Digital Spark Marketing

What is the problem here?

Too much text = customer confusion Digital Spark Marketing

Is this an awesome visual message?

Picture end state for simple visual message Digital Spark Marketing

Don’t squander effort, money, and patience

of consumers by committing

these deadly sins

Advertising is a key

component of marketing

campaigns

Digital Spark Marketing

Thank You !

Thank you

Contact us:

Mike@digitalsparkmarketing.com

www.digitalsparkmarketing.com

Twitter: @mikeschoultz

607-725-8240

Digital Spark Marketing