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‣ air, the free or unconfined space above the surface of the earth.‣ to get some air.‣ to clear one's mind.

The art of perfumery is time consuming and requires expertise and expensive equipment.

There is a saturated fragrance market, full of ubiquitous smells that don’t reflect individuality, creativity or ownership.

I believe that there is a market for accessibly priced customised fragrances produced quickly and easily by the user.

Customers (INDIVIDUALITY)

Fragrance Houses (RE-INVENTION OF CLASSICS)

Fragrance Retailers (TACTILE, EXCITING, HAND-ON POINT OF SALE)

Mémoire LiquideThe Perfume StudioFrédéric Malle

Focus groups (paid)InterviewsIndustry contact

What are the constraints or limitations of the project?

Thank you

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