Agenda

• Introduction

• Market

• Technologies, Standards & Big Players

• Services

• What we have done

• Conclusion

Introduction

Concepts

• Set-Top Box• Interactive TV• Web TV• VoD• T commerce• T Learning• PVR

Convergence of Internet and TV

Accessing web,

email, and more

through the TV

Accessing web,

email, and more

through the TV

Internet on TVInternet on TV

Interactive with your

favorite shows

Combines power of

the Internet with TV

Interactive with your

favorite shows

Combines power of

the Internet with TV

Interactive TVInteractive TV

Pause, Rewind, and

Fast Forward TV

Record programs to

watch later

Pause, Rewind, and

Fast Forward TV

Record programs to

watch later

Personal TVPersonal TV

TV versus PC

• Emphasis on entertainment > information• Better visual experience• More trusted and secure medium• More controlled medium• Less content capability• For consumer cheaper ,quicker and easier• More family involvement• 99% of homes have TV (30% DTV), 34% PCs

Types Of Service Offering

Increasing Interactivity

TraditionalTV

•Digital Text

•Electronic Guide

•Enhanced Content

Enhanced TVEnhanced TV Interactive TVInteractive TV

•Web content, games

•E-mail, messaging

•Transactions, integrated

interactivity

Customized GUI

Market

PC vs. Internet Appliances

Source: Xilinx

Set Top Box Market Projection (millions)

Low end STBs

14.6 26.4 33 42.6 44.6 42.6 35.8 25 15 1.8 0

High end STBs

0 1.2 3.9 8.3 14.9 23.9 36.3 50.3 64.8 81.5 83.8

Source: 2001 Paul Kagan Associates, Inc

IAs Unit Shipment

Total IA Unit Shipment

Technologies,Standards

& Big Players

Standards

• MHP

• GEM

• ATVEF

Platform Partner

Services

Services

• Multiple screen support

• Instant replays on demand

• Player & game statistics

• Customize camera angles

ShoppingApplications

• Order with the click of the remote

• E-wallet and shopping cart facilities offer secure peace of mind

• Network operators can offer a new, low cost outlet for the retailers

• Incremental revenues from a truly unique shopping experience

Entertainment

Interactive news

What We have

done

Set top box

Motivations

• More than 80 percent of use cases are Internet Browsing & Multimedia Applications

• Hardware Platforms

• Embedded Linux Technology

• I TV Standards & Task forces

• Great Market for developing countries

Applications

More Applications

Features

• Multimedia Player– MPEG4, DVD, MP3, VCD, MPEG2, …– Easily supports new formats

• Internet Browser– Flash– JVM– Multi Language

• Voice & Video Transfer– H:323– H:262

• EMail & Chat

Goals• Simple GUI, Loginless,

Zooming, Portable, Easy Setup, …

• Compatible with ASP model• Security & Virus protection• Graphical Contents• Pushing Contents

Make IA consumer device not a professional box

• Network Bandwidth• Cost• Security• Manageability• Applications

Architecture

ParsIA

Multimedia Network Driver

Remote Controller

Driver

MPEG Decoder

Driver

SmartCard Videocam CoolDisk

Driver

ParsIA Kernel

Windowing System

GUI

Applications & Services Mozilla Browsers

Conclusion

Lets make it happen