Prof. Diana Dervaldiana@derval-research.com

AI x Neurosciences = Superpowers

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The Right Sensory Mix?The Right Sensory Mix?

2

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“Diana Derval has written the best book that I have seen on the critical role of the five senses in determining our brand preferences.

Her writing is lively, full of relevant case studies, and rich in insights.

No marketing department or new product department must proceed without first reading this book.”

- Philip Kotler

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2 Groups?

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animals fruits

bear apple

monkey banana

Séquentiel I ISequential

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animals fruits

bear apple

monkey banana

Séquentiel indexé HSequential Indexed

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Indexé

bear iceberg

monkey banana

brownanimal

slip

*fruit

Indexed

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Automated Driving

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Pedestrian detection

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Road

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Road with IR

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Vikings

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Polarized light vision

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Navigation

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Who are the Personas?

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AI is as good as its Designers

#1 Take-away

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#2 Take-away

Neurosciences can help find patterns

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#3 Take-away

Towards an Enhanced Intelligence (EI)

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