NOW EVERY ONE CAN FLY

Presented by: Mohit Sub: Marketing Management

welc

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•Introduction•Advantages•Disadvantages• Subsidiaries• Destination of Air Asia•Question and answers sessions•Conclusion

Content

Founded 2001Commenced Operation 18 Nov. 1996Hubs Kuala Lumpur

Penang Kuching

Fleet Size 140Destination 88+Slogan Now Everyone Can FlyKey People Tony FermadesAwards Best Low Fare Airline(2012)Web. www.airasia.com

Introduction

Key Strategies

• Safety First

•High Aircraft Utilization

•Low Fare, No Frills

•Streamline Operations

•Lean Distribution System

•Point to Point Network

Why Air Asia interested amongst us

To be the largest low cost airline in Asia and serving the 3 billion people who are currentlyunderserved with poor connectivity and high fares.

Mission

•Low cost per average seat kilometer•Low distribution cost•Attractive ticket pries•Good management team•Single type of fleet

Advantages

Limited service Charge every thingsA lot of competitorBrand position lower than other brandUnable to handle irregular situation

Disadvantages

Air Asia IndiaAir Asia JapanAir Asia PhilippinesAir Asia XIndonesia Air AsiaThai Air Asia

Subsidiaries Of Air Asia

Operate more than 142 routes

78 Destination

Covering Indonesia, Malaysia, Thailand,

Australia, Brunei, Cambodia, Nepal….

Destination of Air Asia

Destination

AA management was providing a suitable business environment, its employees demonstrated a highly productive and efficient performance in running the business and reducing cost. It emphasized the principle of economies of scale and also it will eventually reduce learning curve. However, AA actual main strength was based in its innovative ways to keep the cost low which was hard to imitate.

Conclusion

http://www.airasia.comhttp://en.wikipedia.org/wiki/AirAsiahttp://www.slideshare.net/Gezim69/air-asia-12783251http://www.dailyexpress.com.my/news.cfm?NewsID=76792 http://www.tradingeconomics.com/malaysia/gdp-growth-annual http://www.centreforaviation.com/

References

Questions & Answers Sessions

Q U E T I O N

A N S WE R

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S S

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T H A N K Y O U