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Case Study OnAirAsia

Presentation By :- Sameer K. Tupe

Bhavya S RSwapnil D. Shere

Anusha H S

Vishal Gadekar

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1. What Are The Main Reasons For

The Early Success Of Air Asia?

1. Tony Fernandes was highly aspired to becomeentrepreneur.

2. He got advantage of buying already established business,

instead of setting up his own new airline.

3. Emitted the strategy of lowfare, no-frill carrier from

Southwest Airline & Ryanair.

4. Aircraft leasing costs were down.

5. Due to airline lay-offs there was a ready availability ofexperienced staff.

6. Market Gap:- He targeted people who had never travelled

by air or who would be the first time travelers of the

airline .

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2. Do You Agree with the growth

plans of Tony Fernandes? Tony Fernandes was aimed at expanding the

business beyond the Asia. He got into jointventures between the following airlinecompanies.

Thailands Asia Aviation.

Indonesia AirAsia.

Vina AirAsia.

AirAsia X

Bangladesh AirAsia

AirAsia Lanka/Air South Asia

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Contd..

Tune Hotels- online booking service.

Tune Money- Online Financial Service

Provider.

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3. What Are The Kinds Of problems You

Foresee With The Ambitious Growth

Trajectory Fernandes Has Set For The

Tune?

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Diversification of business may leads to

the deviation of the focus.

The No-frill strategy may not work in case

of hotel industry & financial service.

He may not get experienced staff.

Long sunk cost recovery periods.

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4. Budget airlines such as AirAsia &

Deccan are revolutionizing air travel.

Now, air travel affordable for manypeople who cannot even dream flying

in an airplane. Can you call this

AirAsias contribution to society?

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Directly No.

Indirectly Yes.

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5. Do you think that the social

responsibility of a business should berestricted to smoothly running a

business?

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1. CSR is about how companies manage the

business processes to produce an overall

impact on the society.2. Social responsibility is not just a charity, but it

creates sustainable businesses through the best

possible relationships with their communitiesand stakeholders.

3. As a result, more and more companies are

working harder not only to make a positive

impact on society and the environment through

their operations, products or services, but also

to demonstrate it to the society.

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4. A comprehensive set of social responsibility

policies, practices and programmes

incorporated through a business can increase

productivity, contribute to competitiveness,

improve staff recruitment and retention

rates and create a more positive corporateimage.

5. Socially responsible business is not about

smoothly running a business but its aboutcreating new opportunities, the better way

of doing business.

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Conclusion

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