Akanksha's Ppt on Hul

transcript

8/3/2019 Akanksha's Ppt on Hul

http://slidepdf.com/reader/full/akankshas-ppt-on-hul 1/19

Company ² Hindustan

UniLever Limited (HUL) Product ² LUX Soap

1. Company Profile

Type :Public company BSE: 500696

Industry :Fast Moving Consumer Goods FMCG

Founded :1933

Headquarters :Mumbai, India

Key people :Harish Manwani (Chairman),Nitin Paranjpe (CEO and MD)

Products :Home & Personal Care, Food &

Beverages

Revenue :Rs.20,869.57 crore (US$4.61 billion)

(2008-2009)

Employees Over :65,000 direct & indirect employees

Contd..

The Anglo-Dutch company Unilever owns a 52% majority stake.

HUL was formed in 1933 as Lever Brothers India Limited andcame into being in 1956 as Hindustan Lever Limited through amerger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. andUnited Traders Ltd.

The company was renamed in June 2007 as ³Hindustan UnileverLimited´.

Hindustan Unilever's distribution covers over 1 million retailoutlets across India directly.

Its products are available in over 6.3 million outlets in the country

nearly 80% of all retail outlets in India. 44

Contd..

It estimates that two out of three Indians use its many home

and personal care products, food and beverages

The company has a distribution channel of 6.3 million outletsand owns 35 major Indian brands

HUL is one of the country's largest exporters; it has beenHUL is one of the country's largest exporters; it has been

recognized as a Golden Super Star Trading House by therecognized as a Golden Super Star Trading House by theGovernment of India.Government of India.

HUL was one of the eight Indian companies to be featured on theHUL was one of the eight Indian companies to be featured on theForbes list of World¶s Most Reputed companies in 2007Forbes list of World¶s Most Reputed companies in 2007

The Hindustan Unilever Research Centre (HURC) was set up inThe Hindustan Unilever Research Centre (HURC) was set up in1967 in1967 in Mumbai, and Unilever Research India inMumbai, and Unilever Research India in BangaloreBangalore inin1997. Staff at these centers developed many innovations in1997. Staff at these centers developed many innovations inproducts and manufacturing processes. In 2006, the company'sproducts and manufacturing processes. In 2006, the company'sresearch facilities were brought together at a single site inresearch facilities were brought together at a single site inBangaloreBangalore 55

2 . Product Portfolio

2. Product Profile - HUL

Personal wash: Lux, Lifebuoy, Liril, Hamam, Breeze, Dove,Personal wash: Lux, Lifebuoy, Liril, Hamam, Breeze, Dove,

Pears, RexonaPears, Rexona Laundry: Surf excel, Rin, WheelLaundry: Surf excel, Rin, Wheel

Skin care: Fair & Lovely, Ponds, Vaseline, AvianceSkin care: Fair & Lovely, Ponds, Vaseline, Aviance

Oral care: Pepsodent, Close upOral care: Pepsodent, Close up

Deodorants: Axe, RexonaDeodorants: Axe, Rexona

Colour cosmetics: LakmeColour cosmetics: Lakme

Contd..

Ayurvedic personal and health care: Ayush

Shampoo: Sunsilk, Clinic

Tea: Broke bond, Lipton.

Coffee: Bru

Foods: Kissan, Annapurna, Knorr

Ice cream: Kwality walls

3 . Distribution Systems &

Channels

HUL has also revamped its salesHUL has also revamped its sales organisationorganisation in the rural markets to in the rural markets to

fully meet the emerging needs and increased pur chasing power of thefully meet the emerging needs and increased pur chasing power of the

rural po pula

tion..

The team comprises an exclusive sales f or ce and exclusiveThe team comprises an exclusive sales f or ce and exclusive

redistribution redistribution stockistsstockists, under the charge of dedicated managers. , under the charge of dedicated managers.

HUL's distribution network in rural India already directly coversHUL's distribution network in rural India already directly covers

about 50,000 villages, reaching about 250 million consumers, thr oughabout 50,000 villages, reaching about 250 million consumers, thr ough

about 6000 subabout 6000 sub--stockistsstockists..

HUL had relied on its network of 2,700 redistribution HUL had relied on its network of 2,700 redistribution stockistsstockists and and

subsub--stockistsstockists to supply pr oducts to stores in large villages. For smaller to supply pr oducts to stores in large villages. For smaller

villages with a po pulation of less than 5,000, its pr oducts were sold villages with a po pulation of less than 5,000, its pr oducts were sold

thr ough wholesalers. Sho pkeepers fr om these villages would travel to thr ough wholesalers. Sho pkeepers fr om these villages would travel to these wholesalers and to pick up their supplies as and when it suited these wholesalers and to pick up their supplies as and when it suited

them. Sometimes wholesalers k nown as star sellers would hire a van them. Sometimes wholesalers k nown as star sellers would hire a van

and do some distribution on their own.and do some distribution on their own.

4 . Media Used

4. Media Used

The various types of media used by HUL for Lux soaps are as

follows :

Televisions

Print Media ± Newspapers, Magazines, etc.

5 . Competitors

Internal Competitor:

Lifebuoy: 1895, 18% Market shares

External Competitor:Godrej consumers products limited (GCPL):

2nd Largest soap maker after HUL

9.2% Market share

Brands: Cinthol, Fairglow, Nikhar

Wipro:

Brand: Santoor (No 1 in AP) and Chandrika

ITC: 1.75% growth in initial five months

Brand: Superia, Fiama di wills and Vivel

Sold in six states

Competitors of HUL SOAPS

HUL brands

Rexona

Breeze

Lifebuoy

PearsPears

DoveDove

HamamHamam

Competitors brands

Santoor, Chandrika

Cinthol, Mysore Sandal

Godrej no. 1, Nirma

Dettol

SantoorSantoor

CamayCamay

6 . Promotional Activities

6. Promotional Activities for LUX

The various promotional activities done by HUL for Lux soap

are given as follows..

Gold coin offer

Buy 3 get 1 free Lux soap bar

25 gm free on every lux soap bar Providing gifts to retailers

- Holiday packages

- Discount offers

Made by:Made by:

Akanksha Akanksha Arora Arora

Akanksha's Ppt on Hul

Documents