A Project on Hul

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Hindustan Unilever Limited

Group No 7 Page 1

Company Profile

Introduction to Unilever: Since Unilever was established in the

1890s, brands with a social mission have been at the core of ourbusiness, and now corporate responsibility underpins our strategy.Unilever has more than 400 brands, 12 of which generate sales in

excess of 1 billion a year. On any given day, two billion people use

Unilever products to look good, feel good and get more out of life. With

more than 400 brands focused on health and wellbeing, no company

touches so many peoples lives in so many different ways. They

produce world-leading brands including Lipton, Knorr, Dove, Axe,Hellmanns and Omo, alongside trusted local names such as Blue

Band, Pureit and Suave. Consumers worldwide buy 170 billion

Unilever products each year. In 2011 our worldwide turnover was

46.5 billion.


History: Hindustan Unilever Limited (HUL) is India's largest FastMoving Consumer Goods Company with a heritage of over 75 years in

India and touches the lives of two out of three Indians.In the summer

of 1888, visitors to the Kolkata harbour noticed crates full of Sunlight

soap bars, embossed with the words "Made in England by Lever

Brothers". With it began an era of marketing branded Fast Moving

Consumer Goods (FMCG). In 1931, Unilever set up its first Indian

subsidiary, Hindustan Vanaspati Manufacturing Company, followed

by Lever Brothers India Limited (1933) and United Traders Limited

(1935). In November 1956, these three companies merged to form

Hindustan Unilever Limited. In June 2007, the company was renamed

Hindustan Unilever Limited. Soon after followed Lifebuoy in 1895 and

other famous brands like Pears, Lux and Vim. Vanaspati was

launched in 1918 and the famous Dalda brand came to the market in

1937. In 1931, Unilever set up its first Indian subsidiary, Hindustan


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Vanaspati Manufacturing Company, followed by Lever Brothers India

Limited (1933) and United Traders Limited (1935). These three

companies merged to form HUL in November 1956; HUL offered 10%

of its equity to the Indian public, being the first among the foreignsubsidiaries to do so. Unilever now holds 52.10% equity in the

company. The rest of the shareholding is distributed among about

360,675 individual shareholders and financial institutions.

In March, 2012 HULs state of the art Learning Centre was

inaugurated at the Hindustan Unilever campus at Andheri, Mumbai.

In April, 2012, the Customer Insight & Innovation Centre (CiiC) was

inaugurated at the Hindustan Unilever campus at Andheri, Mumbai

The Board of Directors:The Board of Directors of the Companyrepresents an optimum mix of professionalism, knowledge and

experience. The total strength of the Board of Directors of the

Company is nine Directors, comprising Non-Executive Chairman, four

Executive Directors and four Non-Executive Independent Directors.

Mr. Nitin Paranjpe - CEO and Managing Director Mr. R. Sridhar - Chief Financial Officer Mr Pradeep Banerjee - Executive Director, Supply Chain Mr. A. Narayan - Independent Director Mr. S. Ramadorai - Independent Director Dr. R. A. Mashelkar - Independent Director Mr. O. P. Bhatt - Independent Director


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They are all over the world in all kind of daily product we need; they

are in Food, Home Care, and Personal Care product. Like.

1 bn Brands The Next 10 Bigger Brands


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Their commitment

By 2020, they want to help more than a billion people to improve their

hygiene habits and they will bring safe drinking water to 500 millionpeople. This will help reduce the incidence of life-threatening diseases

like diarrhoea.

Their performance

By end 2011, they had reached over 135 million people48 million with

Lifebuoy, 44 million with our toothpaste brands, 8.5 million through theDove Self-Esteem Fund and 35 million people with safe drinking water

from Pureit. What matters most Changing hygiene behaviour with

Lifebuoy soap and making safe drinking water available through Pureit.

They are assuring that water from pureit, will be as good as boiled water.


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MICRO ENVIRONMENT

SUPPLIERS

AGRICULTURE RAW MATERIAL DIRECTLY FROM FARMERS 2000SUPPLIER & ASSOCIATES TO 37 FACTORIES

SUPPLY MANAGEMENT CHAIN TATA CHEMICALS FOR SOAPS AND SHAMPOOS

MARKETING INTERMEDIARIES LARGE DISTRIBUTION SYSTEM

ONLINE SANGAMDIRECT

COSMETIC BRANDS FROM ASSAM SUPPLY CHAIN TO EASTERNINDIA WITHSTOCK IN NAGPUR

EXPERIMENTAL KIOSKS UNDER LIPTON SALES OFFICERS 3 TO 5STEP PROCESS

35 % OF FMCG PRODUCTS BY LOCAL RETAILER

COMPITORS

1. CADBURY

2. COLGATE

3. MARICO4. NESTLE

5. P&G HYGIENE

6. RECKITT & BENCKISER

CAGR

IN

LAST10Years


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CUSTOMERS

Premium class Middle class Entry level

PUBLICS

EMPLOYEES:15000 employees including 1300 managers.

They respect the dignity of the individuals and the right of employees

to freedom of association.

CONSUMERS:Provide quality products and services.

SHAREHOLDERS:52.10 % EQUITY STAKE IS WITH HUL, REST 360675 INDIVIDUAL

AND FINANCIAL

BUSINESS PARTNERS:Aims at establishing mutually beneficial relations and adhere to

business principles.


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MACRO ENVIRONMENT

DEMOGRAPHIC FACTORS:

HUL has spread to 1500 towns & cities backed by 28 offices and over

130 service centres across the countries. Well organised and strongest

distribution network caters almost to each level of pyramid.

BRANDS FOR PEOPLE, PLACE and POCKET:-

Toothpowders dominance in north than in south Starz shampoos targeting kids Close-up targeted youth Surf targeting middle and upper level of pyramid Wheel targeting lower level of pyramid


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POLITICAL

HUL never fund any government or any political party, Maoists

enforce strike, close Hindustan Unilevers Nepal factory.

SOCIO-CORPORATE RESPONSIBILITY:

STARTED TWO PROGRAMMES:

I. SHAKTI PROGRAMMEII. LIFEBUOY SWASTHYA CHETNA PROGRAMME

Built village in earthquake hit Gujarat, rehabilitation and relief in

tsunami hit regions in south India, cause of special and under-

privileged children, cause for destitute and HIV positive

TECHNOLOGICAL:-

HUL has traditionally been a company, which incorporates latest

technology in all its operations. The Hindustan Unilever Research

Centre (HURC) was set up in 1958, and now has facilities in Mumbai

and Bangalore. HURC and the Global Technology Centres in India

have over 200 highly qualified scientists and technologists, many withpost-doctoral experience acquired in the US and Britain.

Pure-it, ice cream freezing technology, plough, share mixer

technology, surf laundry service in Bangalore.

CULTURAL:-

Lakme salons to Lakme lever Pvt. ltd 10 million women customers Fair & lovely for mass market Herbal products like Hamam-macro environment

NATURAL:-

Thermometer factory pollution Water conservation, water sheds reduced ground water consumption

by 50%

Recycle water consumption by reverse osmosis plants & solarevaporation

25% reduction in co2 has plough share mixer technology


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ECONOMIC:

Recession unveils new business opportunities for Hindustan Unilever

Limited: Paul Polman, CEO, Unilever

14.5% growth of FMCG market in IndiaShampoo sachet

Comparable audited results * (in crores) for the 12 month period from

April 2011 to March 31, 2012 compared to April 2010 to March 31,

2011


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Bibliography

1.www.hul.co.in2.

www.wikipedia.com

3.www.google.com4.easyday, Malahar Mall,Vijaynagar, Indore.5.Jain Retailers Store, Vijaynagar, Indore.6.Swastik Agency
http://www.hul.co.in/http://www.hul.co.in/http://www.hul.co.in/http://www.wikipedia.com/http://www.wikipedia.com/http://www.wikipedia.com/http://www.google.com/http://www.google.com/http://www.google.com/http://www.google.com/http://www.wikipedia.com/http://www.hul.co.in/

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