JOIN THE CONVERSATION

AT THE

ALPHABET ALPHABET SCOOPSCOOP

JOIN THE CONVERSATION

AT THE

ALPHABET ALPHABET SCOOPSCOOP

CAFÉ OF DESIGN

JOIN THE CONVERSATION

AT THE

John TrimburJohn Trimbur

SOUS CHEF

Alphabet Worship…

Alphabet Worship…

is “one of the

Alphabet Worship…

is “one of the

MAIN OBSTACLES

Alphabet Worship…

is “one of the

MAIN OBSTACLES

to seeing

the MATERIALITY

Alphabet Worship…

is “one of the

MAIN OBSTACLES

to seeing

the MATERIALITY

the MATERIALITY

of writing” (261)

JESSICA HELFANDJESSICA HELFAND

HEAD CHEF

Visual language…

Visual language…

inspires designers,

Visual language…

inspires designers,

artists,

Visual language…

inspires designers,

artists,

and writers

Visual language…

inspires designers,

artists,

and writers

“interpret[s] spoken words

Visual language…

inspires designers,

artists,

and writers

“interpret[s] spoken words

through

Visual language…

inspires designers,

artists,

and writers

“interpret[s] spoken words

through

typographic expression” (278)

but

This DISCONNECT

This DISCONNECT

DISCONNECT

This DISCONNECT

DISCONNECT

DISCONNECT

This DISCONNECT

DISCONNECT

DISCONNECT

DISCONNECT

This DISCONNECT

has led to

This DISCONNECT

has led to

the “expressive

This DISCONNECT

has led to

the “expressive

LIMITATIONS

This DISCONNECT

has led to

the “expressive

LIMITATIONS of the Western

Alphabet”

LIMITATIONS?

LIMITATIONS?

• “One cannot SPEAK a capital letter”

Loos

LIMITATIONS?

• “One cannot SPEAK a capital letter”

Loos

• “I prefer to SHAPE the language as I deem appropriate.”

LIMITATIONS?

“One cannot SPEAK a capital letter”Loos

“I prefer to SHAPE the language as I deem appropriate.”

“CAPS are a necessary EVIL”Morrison

So…

So…

How does one

So…

How does one

OVERCOME

So…

How does one

OVERCOME these limitations?

So…

How does one

OVERCOME these limitations?

?

The Chefs Suggest…

Stokoe’s “SIGN-LANGUAGE”

Stokoe’s “SIGN-LANGUAGE”

A new way of shaping

Stokoe’s “SIGN-LANGUAGE”

A new way of shaping

shaping

Stokoe’s “SIGN-LANGUAGE”

A new way of shaping

shaping

shaping

Stokoe’s “SIGN-LANGUAGE”

A new way of shaping

shaping

shaping

MEANING

based on…

multiple

POINTS OF VIEW

multiple

POINTS OF VIEW

POINTS OF VIEW

multiple

POINTS OF VIEW

POINTS OF VIEW

POINTS OF VIEWPOINTS OF VIEW

multiple

POINTS OF VIEW

POINTS OF VIEW

POINTS OF VIEWPOINTS OF VIEW

POINTS OF VIEW

multiple

POINTS OF VIEW

POINTS OF VIEW

POINTS OF VIEWPOINTS OF VIEW

POINTS OF VIEW

POINTS OF VIEW

Stokoe’s “SIGN-LANGUAGE”

Sees language as a part of

Stokoe’s “SIGN-LANGUAGE”

Sees language as a part of

a part of

Stokoe’s “SIGN-LANGUAGE”

Sees language as a part of

a part of

a part of a more

COMPREHENSIVE

Stokoe’s “SIGN-LANGUAGE”

Sees language as a part of

a part of

a part of a more

COMPREHENSIVE

COMMUNICATION

Stokoe’s “SIGN-LANGUAGE”

Sees language as a part of

a part of

a part of a more

COMPREHENSIVE

COMMUNICATION

PLATFORM--

TIME-SENSITIVE

INTERACTIVE

HIGHLY

VISUAL