@lurkmoophy

Hello

I WORK HERE

TWESPIANS

HOW DO I GET PEOPLE TO READ MY

BLOG?

WHY?

MOTIVE

BUY IN FROM THE TOP

MOTIVE

http://www.slideshare.net/gamages/advertising-fireworks-social-bonfiresPART OF A GOOD BONFIRE

WHO?

YOUR AUDIENCE ANDYOUR MISSION

STATEMENTARE THE

TWO MOST IMPORTANT THINGS

CONTENT

CONTENTDESIGN AND USER

EXPERIENCE

CONTENTDESIGN AND USER

EXPERIENCEMARKETING AND

METRICS

CONTENTIS WHY PEOPLE GO TO YOUR SITE

HAVE A LOOK AT YOUR CONTENT STRATEGY

A LIST APARTthe discipline of content strategyhttp://www.alistapart.com/articles/thedisciplineofcontentstrategy

MASHABLE7 tips to make your blog stickyhttp://mashable.com/2011/09/16/blog-content-sticky/

BUILD AROUND PASSION POINTS

KEEP A REGULAR CADENCE OF CONTENT

THE IMPORTANCE OF STORYTELLING

A YOUNGER THEATREArts Organisations and Twitter: Telling the Storieshttp://www.ayoungertheatre.com/arts-organisations-and-twitter-telling-the-stories/

A LIST APARTMaking up storieshttp://www.alistapart.com/articles/making-up-stories-perception-language-and-the-web/

DOES IT SATISFY YOUR AUDIENCE AND MISSION

STATEMENT?

“I DON’T HAVE TIME TO

WRITE GOOD CONTENT!!1”

THOMAS WATSON JNR

GOOD DESIGN IS GOOD BUSINESS

USER EXPERIENCE

a person's perceptions and responses that result from the use or anticipated use of a product, system or service...

“

User experience design is about understanding the way a user uses your site, and making it as frictionless and intuitive as possible.

PEOPLE IGNORE DESIGN THAT

IGNORES PEOPLEFRANK CHIMERO

UNDERCOVER USER EXPERIENCE DESIGNCennydd Bowles

THINK OF THE BLOG IN CONTEXT OF

THE WHOLE USER EXPERIENCE

TWESPIANSUser experience and the theatrehttp://blog.twespians.co.uk/2011/11/20/user-experience-and-the-theatre/

DOES IT SATISFY YOUR AUDIENCE AND MISSION

STATEMENT?

MARKETING

AUTOMATE EVERYTHING

SEO 101

SEO 101KEYWORDSBACKLINKS&

LISTENING AND RESPONDINGGOOGLE READERTWITTER LISTSTWEETDECKTWIANGULATEROWFEEDERTAGXEDO

PAID FOR ADVERTISING

STUMBLEUPON

FACEBOOK

LIVE EVENTS

MEASURE IT

AGREE YOUR GOALS WITH THE

PEOPLE WHO MATTER

TRENDS TO LOOK OUT FORWHAT TYPE OF

CONTENT WORKSWHEN YOUR CONTENT

IS WORKINGWHERE PEOPLE ARE

COMING FROM

ARE YOU SATISFYING YOUR AUDIENCE AND

MISSION STATEMENT?

THANK YOU.@lurkmoophyluke.murphy@33-digital.com