FA 102C, Fall 2015:Motion Graphics and Sound

Design for Digital Media

Amanda Bentley

Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley

ObservationThere is no straightforward, easy to understand way on the portal for students to organize their schedules and make sure they have time to take all the courses they need to graduate. This may discourage some students from taking on internships or being able to graduate on time.

Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley

Confusing layout on degree audit

Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley

No directions for which semester to take classes

Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley

No required internship for credit in certain majors

Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley

Desired BehaviorStudents should be inclined to take an internship and have all the necessary credits to graduate on time.

It should be easy to understand which semesters to take classes and how to organize time to take an internship.

Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley

Design Tip EmployedTo encourage people to select a specific option, make it the default; likewise to discourage people from selecting an option, don’t make it the default.

Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley

Proposed Nudge Design SolutionBy having an organized schedule that stacks classes for at least one semester and encourages internships by making it the default credit, students will be more likely to graduate on time and with at least one internship.

Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley

Prototype DesignResearch, Branding, Motion Graphics for Nudge Design Studio

Amanda Bentley

● Breakdown by semester

● Easy to read, color-coded calendar

● Breakdown of courses needed per semester

● Additional resources for internship opportunities

Prototype DesignResearch, Branding, Motion Graphics for Nudge Design Studio

Amanda Bentley

● Synced with Hofstra portal for easy registration

● All available courses for semester visible in drop down menu

Logo Design: Keywords• Countries:

– Germany– Bulgaria– Italy

• Keywords from research:– Organize– Motivate– Guide

• Translations:– German: organisieren, motivieren, führen– Bulgarian: организиране, мотивирам,

направлява– Italian: organizzare, motivare, guida

Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley

Logo Design: Image AssociationsResearch, Branding, Motion Graphics for Nudge Design Studio

Amanda Bentley

Logo Design: SketchesResearch, Branding, Motion Graphics for Nudge Design Studio

Amanda Bentley

Final Logo DesignResearch, Branding, Motion Graphics for Nudge Design Studio

Amanda Bentley

Name Selection ProcessTranslated words for inspiration:

führen, мотивирам, organizzare

1. мотивирам + organizzare = Motizzare

2. führen + organizzare = Fühzz

3. führen + мотивирам = Renmot

Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley

Final Name SelectionResearch, Branding, Motion Graphics for Nudge Design Studio

Amanda Bentley

Fühzz

• Fühzz came from combining the German word for “guide” and the Italian word for “organize”

• Indicates the technical side of the products created

LogotypeResearch, Branding, Motion Graphics for Nudge Design Studio

Amanda Bentley

StoryboardResearch, Branding, Motion Graphics for Nudge Design Studio

Amanda Bentley

SoundCreated by blending 3 audio clips inspired by the 3 chosen countries and blended in Audacity:

Research, Branding, Motion Graphics for Nudge Design Studio Amanda Bentley

Video Footage for BackgroundResearch, Branding, Motion Graphics for Nudge Design Studio

Amanda Bentley

Animation StillsResearch, Branding, Motion Graphics for Nudge Design Studio

Amanda Bentley

Final AnimationResearch, Branding, Motion Graphics for Nudge Design Studio

Amanda Bentley