Post on 23-Aug-2020
transcript
AMERICAN FLORAL TRENDSFORECAST 2018 - 2019
Turning Trends Into TrafficJ. Keith White AIFD CFD
TREND IDENTIFICATIONINDUSTRY-LEADING CONSULTANTS
TREND APPLICATIONS
FTD Confidential/Proprietary documents and should not be copied or redistributed.
2
• PURCHASING & PLANNING• VISUAL DISPLAY• SEASONAL DESIGNS• WEBSITE & SOCIAL MEDIA• WEDDINGS• EVENTS
FTD Confidential/Proprietary documents and should not be copied or redistributed.
3
TREND APPLICATIONS
HANAMI
FTD Confidential/Proprietary documents and should not be copied or redistributed.
4
HANAMI
• FLOWER VIEWING - THE TRANSIENT BEAUTY OF FLOWERS
FTD Confidential/Proprietary documents and should not be copied or redistributed.
5
HANAMI: COLORS
FTD Confidential/Proprietary documents and should not be copied or redistributed.
6
MAROON PEONYHUNTER GREENCARNATION REDCORALPACIFIC BLUE
HANAMI: INFLUENCES
FTD Confidential/Proprietary documents and should not be copied or redistributed.
7
JEWEL ACCENTSCELEDONVINTAGE BROCADEJAPANESE MOTIFSLAYERED GOLDS
HANAMI: TRANSLATION
FTD Confidential/Proprietary documents and should not be copied or redistributed.
8
BOLD STATEMENTSACCENTS OF PACIFIC BLUE VESSELSDETAILED ELEMENTSBLOOMING BRANCHES GOLD & CHAMPAGNE OVERLAY
HANAMI: THE FLOWERS
FTD Confidential/Proprietary documents and should not be copied or redistributed.
9
PEONYORIENTAL LILYGARDEN ROSESSTOCKDAHLIA
PINCUSHIONSMOKE BUSHJAPANESE YEWCHERRY BLOSSOMS WILLOW EUCALYPTUS
CRESCENDO
FTD Confidential/Proprietary documents and should not be copied or redistributed.
10
CRESCENDO
• LOW AND HIGH NOTES – SUBDUED COLORS INFUSED
FTD Confidential/Proprietary documents and should not be copied or redistributed.
11
CRESCENDO: COLORS
FTD Confidential/Proprietary documents and should not be copied or redistributed.
12
BASILROBIN‘S EGGRASPBERRY BEACHBLUSHHYACINTH
CRESCENDO: ELEMENTS
FTD Confidential/Proprietary documents and should not be copied or redistributed.
13
LAYERED METALSMATTE COLORED GLASSWATERCOLOR RIBBONSMODEREN EARTHENWAREROBIN’S EGG ACCENTS
CRESCENDO: TRANSLATION
FTD Confidential/Proprietary documents and should not be copied or redistributed.
14
AS IF A GARDNER IS CONDUCTING THE COLOR PALETTE.
VINTAGE THAT DANCES WITH NATURE
CRESCENDO: WEDDING
FTD Confidential/Proprietary documents and should not be copied or redistributed.
15
SUBDUED INDIVIDUAL
LAVENDER PURPLE
RASPBERRY HIGH NOTES
CRESCENDO: THE FLOWERS
FTD Confidential/Proprietary documents and should not be copied or redistributed.
16
ROSELILY HYDRANGEAPEONY STOCKGARDEN ROSES WAXFLOWERLISIANTHUS SPRAY ROSESGARDEN CUTS
EUCALYPTUSCAROLINA SAPPHIRE OLIVE
KALEIDOSCOPE
FTD Confidential/Proprietary documents and should not be copied or redistributed.
17
KALEIDOSCOPE
• EMBRACING AN “ANYTHING GOES” VIBE• 1950’s FORM AND 1970’s POP ART REINVENTED
FTD Confidential/Proprietary documents and should not be copied or redistributed.
18
KALEIDOSCOPE: THE COLORS
FTD Confidential/Proprietary documents and should not be copied or redistributed.
19
SPRING GREENTEAL BLUEFUCHSIATANGERINELAKESPROUT
KALEIDOSCOPE: INFLUENCES
FTD Confidential/Proprietary documents and should not be copied or redistributed.
20
ARTISTIC RETROMOSAIC TILEINK BLACKMADE FOR MENEOCLASSICISM
KALEIDOSCOPE: TRANSLATION
FTD Confidential/Proprietary documents and should not be copied or redistributed.
21
TEXTURAL ART
YARNPRODUCEORCHIDSSUCCULENTS
KALEIDOSCOPE: TRANSLATION
FTD Confidential/Proprietary documents and should not be copied or redistributed.
22
COLOR SPECIFIC SELECTION
CONCRETEALUMINIUM GLASS
KALEIDOSCOPE: THE FLOWERS
FTD Confidential/Proprietary documents and should not be copied or redistributed.
23
MARIGOLDRANUNCULUSTULIPZINNIALILY
GERBERABERZELIAPINCUSHION
WILDROOT
FTD Confidential/Proprietary documents and should not be copied or redistributed.
24
WILDROOT
FTD Confidential/Proprietary documents and should not be copied or redistributed.
25
MODERN FARMHOUSE
BACK TO ONE’S ROOTS
WILDROOT: THE COLORS
FTD Confidential/Proprietary documents and should not be copied or redistributed.
26
MISTGRAY FLANNELLAVENDER RADDISHSALMONLIGHT OCHRE
WILDROOT: INFLUENCES
FTD Confidential/Proprietary documents and should not be copied or redistributed.
27
AGED COPPERHANDCRAFTED GRAY WASHEDJUTE & MUSLINRECLAIMED WOODSTONE
WILDROOT: TRANSLATION
FTD Confidential/Proprietary documents and should not be copied or redistributed.
28
STILL LIFE PAINTINGSGRAY WASHED CONTAINERSSPECIALTY BLOOMSCULTIVATED GARDEN
WILDROOT: TRANSLATION
FTD Confidential/Proprietary documents and should not be copied or redistributed.
29
COLLECTIONSEUROPEAN CRAFTEDFORGED IRONGRANITE BLACKTEXTURE LAYERS
WILDROOT: THE FLOWERS
FTD Confidential/Proprietary documents and should not be copied or redistributed.
30
BANKSIALEUCADENDRONPROTEAGARDEN ROSESLILYGERRONDOKALEGREVILLEABAYLEAFGARDEN CUTS
TREND APPLICATIONS
• PLAN AND SET GOALS • APPLY COLORS AND THEMES TO VISUALS• CREATE TREND THEMED FLORAL DESIGNS• UPDATE WEBSITE• USE TREND COLORS IN SOCIAL MEDIA • WEDDING PORTFOLIO• EVENT PORTFOLIO
FTD Confidential/Proprietary documents and should not be copied or redistributed.
31
AMERICAN FLORAL TRENDS FORECAST 2018 – 2019CREATIVE DIRECTORJ. KEITH WHITE AIFD
TREND CONSULTANTSLAURA DOWLING / KRIS KRATT AIFD
BILL SCHAFFER AIFD / MICHELLE BOLCHUNE / HITOMI GILLIAM AIFD EMCKELLY MACE / HOLLY HEIDER CHAPPLE / CHARLIE GROPPETTI AIFD
GRETCHEN SELL
FLORAL DESIGNERSHOLLY HEIDER CHAPPLE / LAURA DALUGA AIFD / LAURA DOWLING
MANDY MAJERIK AIFD / MICHAEL MC CARTHY AIFD / LORI MC NORTONANIA NORWOOD AIFD EMC / JOHN REGAN PHD / VARITO VASQUEZ CFD
SPONSORSAMERICAN GROWN / DESIGN MASTER / OASIS FLORAL PRODUCTS
LION RIBBON / FLORISTS’ REVIEW
FTD Confidential/Proprietary documents and should not be copied or redistributed.
32
Questions?
Email: jkeithonline@att.net
Handouts are available at: FTDi.com/FTDUniversity/WebinarMaterials
Webinar will be available to view at: YouTube.com/FTDMercuryNetwork
FTD Confidential/Proprietary documents and should not be copied or redistributed.
33