Amplifying testing and optimization strategy

transcript

Digital Intelligence SolutionsDigital Intelligence Solutions

AT INTERNET AMPLIFYING TESTING

& OPTIMIZATION STRATEGYWITH DIGITAL ANALYTICS

Digital Intelligence Solutions

WHERE TO START?01

DEEPER IMPACTS

LOCAL OPTIMUM

04AT INTERNET

WHERE TO

START?01

CATEGORYWORDING

BUTTON COLOR

IMAGESIZE

WHERE TO START ?

IMPROVE

EXPLORE new potentials

FIX Increase performance by identifying

major inefficiencies (traffic loss,

errors, high bounce rate, reloads,

research without results, etc.)

WHERE TO START ?OPTIMIZATION OPPORTUNITIES – 3 LEVELS

Elevate the overall performance by

improving the performance of each

critical action on the site (product

research, subscription process, etc.)

LANDING PAGES EFFICENCY

MULTI DEVICE EXPERIENCE

CLICKTHROUGH RATE

CART ABANDONMENT

EXIT PAGES

FUNNEL EFFICIENCY

WHERE TO START ?QUICK STARTERS / QUICK WINS

WHERE TO START ?PRIORITIZE

1 DIAGNOSE

2 PRIORITIZE

3 A/B TEST

4 AMPLIFY RESULTS

Digital Intelligence Solutions9

WHERE TO START ?PRIORITIZE

Potential

Source: http://www.widerfunnel.com/about/conversion-optimization/

DEEPER

IMPACTS02

Rudyard Kipling

Failure and Success:treat those two impostors

just the same”

PHILOSOPHICAL

DEEPER IMPACTSREAL GAIN &

SIDE EFFECTS

Cannibalization

Real Gain

BUTTERFLY EFFECT

GET THE

BIGPICTURE

DEEPER IMPACTSREAL GAIN & SIDE EFFECTS

+13,8%+2,6%

OPTIMUM03

LOCAL OPTIMUMMAXIMIZE THE RESULTS

BREAK THE

LAWAVERAGES

Prospect/

Client

Product

Amplifying testing and optimization strategy

Data & Analytics