Amplifying testing and optimization strategy

Digital Intelligence SolutionsDigital Intelligence Solutions

AT INTERNET AMPLIFYING TESTING

& OPTIMIZATION STRATEGYWITH DIGITAL ANALYTICS

Digital Intelligence Solutions

WHERE TO START?01

02

03

DEEPER IMPACTS

LOCAL OPTIMUM

04AT INTERNET


3

WHERE TO

START?01


CATEGORYWORDING

BUTTON COLOR

IMAGESIZE

WHERE TO START ?


WHERE TO START ?


IMPROVE

EXPLORE new potentials

FIX Increase performance by identifying

major inefficiencies (traffic loss,

errors, high bounce rate, reloads,

research without results, etc.)

WHERE TO START ?OPTIMIZATION OPPORTUNITIES – 3 LEVELS

Elevate the overall performance by

improving the performance of each

critical action on the site (product

research, subscription process, etc.)


LANDING PAGES EFFICENCY

MULTI DEVICE EXPERIENCE

CLICKTHROUGH RATE

CART ABANDONMENT

EXIT PAGES

FUNNEL EFFICIENCY

WHERE TO START ?QUICK STARTERS / QUICK WINS


WHERE TO START ?PRIORITIZE

1 DIAGNOSE

2 PRIORITIZE

3 A/B TEST

4 AMPLIFY RESULTS

Digital Intelligence Solutions9

WHERE TO START ?PRIORITIZE

Potential

Source: http://www.widerfunnel.com/about/conversion-optimization/

Cost


1

0

DEEPER

IMPACTS02


Rudyard Kipling

Failure and Success:treat those two impostors

just the same”

PHILOSOPHICAL

BREAK


DEEPER IMPACTSREAL GAIN &

SIDE EFFECTS

Cannibalization

Real Gain

BUTTERFLY EFFECT

GET THE

BIGPICTURE


DEEPER IMPACTSREAL GAIN & SIDE EFFECTS





+13,8%+2,6%


1

6

LOCAL

OPTIMUM03


LOCAL OPTIMUMMAXIMIZE THE RESULTS

BREAK THE

LAWAVERAGES

OF





Prospect/

Client

Product

category

Geographical

position

Paths &

behaviours

Special

Offers

Price

Range

Product

Sociodemographic


GENDER AGE EDUCAT

ION FAMILY PAGE VIEWS

SEGMENTATIONMAXIMIZE THE RESULTS

AG

ER

EVEN

UE

EDU

CA

TIO

NFA

MIL

YG

END

ER

GENDER AGE EDUCATION FAMILY PAGE VIEWS

Prospect/

Client

Product

category

Geographical

position

Paths &

behaviours

Special

Offers

Price

Range

Product


SEGMENTATIONMAXIMIZE THE RESULTS

Week+ 1 Week +2 Week+3 Week+4 Week+5 Week+6 Week +7 Week+8

30/09/2014 22% 6% 6% 6% 6% 6% 6% 6%

07/10/2014 31% 22% 15% 15% 14% 12% 10%

01/10/2014 34% 20% 15% 13% 12% 12%

08/10/2014 49% 31% 30% 30% 27%

15/10/2014 57% 49% 45% 41%

22/10/2014 59% 51% 49%

29/10/2014 75% 58%

05/11/2014 80%


AT INTERNET

THE COMPANY04

THE COMPANYFORRESTER WAVE

THE COMPANYKEY FIGURES

Years experience in digital analytics

Customers from all sectors

Sites measured

Awards won

European certifications

Server calls processed monthly

Customer support satisfaction rate

18

3,800+

400,000+

11

6

100B+

96%

THE COMPANYWORLDWIDE PRESENCE

26

AT INTERNETCERTIFICATIONS


AT INTERNETDATA DEMOCRATIZATION


WWW.ATINTERNET.COM

THANK YOU!

[email protected]

http://www.atinternet.com

Date post:	22-Jan-2018
Category:	Data & Analytics
Upload:	at-internet
View:	595 times
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Amplifying testing and optimization strategy

Data & Analytics