Digital Intelligence SolutionsDigital Intelligence Solutions
AT INTERNET AMPLIFYING TESTING
& OPTIMIZATION STRATEGYWITH DIGITAL ANALYTICS
Digital Intelligence Solutions
WHERE TO START?01
02
03
DEEPER IMPACTS
LOCAL OPTIMUM
04AT INTERNET
Digital Intelligence Solutions
3
WHERE TO
START?01
Digital Intelligence Solutions
CATEGORYWORDING
BUTTON COLOR
IMAGESIZE
WHERE TO START ?
Digital Intelligence Solutions
WHERE TO START ?
Digital Intelligence Solutions
IMPROVE
EXPLORE new potentials
FIX Increase performance by identifying
major inefficiencies (traffic loss,
errors, high bounce rate, reloads,
research without results, etc.)
WHERE TO START ?OPTIMIZATION OPPORTUNITIES – 3 LEVELS
Elevate the overall performance by
improving the performance of each
critical action on the site (product
research, subscription process, etc.)
Digital Intelligence Solutions
LANDING PAGES EFFICENCY
MULTI DEVICE EXPERIENCE
CLICKTHROUGH RATE
CART ABANDONMENT
EXIT PAGES
FUNNEL EFFICIENCY
WHERE TO START ?QUICK STARTERS / QUICK WINS
Digital Intelligence Solutions
WHERE TO START ?PRIORITIZE
1 DIAGNOSE
2 PRIORITIZE
3 A/B TEST
4 AMPLIFY RESULTS
Digital Intelligence Solutions9
WHERE TO START ?PRIORITIZE
Potential
Source: http://www.widerfunnel.com/about/conversion-optimization/
Cost
Digital Intelligence Solutions
1
0
DEEPER
IMPACTS02
Digital Intelligence Solutions
Rudyard Kipling
Failure and Success:treat those two impostors
just the same”
PHILOSOPHICAL
BREAK
Digital Intelligence Solutions
DEEPER IMPACTSREAL GAIN &
SIDE EFFECTS
Cannibalization
Real Gain
BUTTERFLY EFFECT
GET THE
BIGPICTURE
Digital Intelligence Solutions
DEEPER IMPACTSREAL GAIN & SIDE EFFECTS
Digital Intelligence Solutions
DEEPER IMPACTSREAL GAIN & SIDE EFFECTS
Digital Intelligence Solutions
DEEPER IMPACTSREAL GAIN & SIDE EFFECTS
+13,8%+2,6%
Digital Intelligence Solutions
1
6
LOCAL
OPTIMUM03
Digital Intelligence Solutions
LOCAL OPTIMUMMAXIMIZE THE RESULTS
BREAK THE
LAWAVERAGES
OF
Digital Intelligence Solutions
LOCAL OPTIMUMMAXIMIZE THE RESULTS
Digital Intelligence Solutions
LOCAL OPTIMUMMAXIMIZE THE RESULTS
Prospect/
Client
Product
category
Geographical
position
Paths &
behaviours
Special
Offers
Price
Range
Product
Sociodemographic
Digital Intelligence Solutions
GENDER AGE EDUCAT
ION FAMILY PAGE VIEWS
SEGMENTATIONMAXIMIZE THE RESULTS
AG
ER
EVEN
UE
EDU
CA
TIO
NFA
MIL
YG
END
ER
GENDER AGE EDUCATION FAMILY PAGE VIEWS
Prospect/
Client
Product
category
Geographical
position
Paths &
behaviours
Special
Offers
Price
Range
Product
Digital Intelligence SolutionsDigital Intelligence Solutions
SEGMENTATIONMAXIMIZE THE RESULTS
Week+ 1 Week +2 Week+3 Week+4 Week+5 Week+6 Week +7 Week+8
30/09/2014 22% 6% 6% 6% 6% 6% 6% 6%
07/10/2014 31% 22% 15% 15% 14% 12% 10%
01/10/2014 34% 20% 15% 13% 12% 12%
08/10/2014 49% 31% 30% 30% 27%
15/10/2014 57% 49% 45% 41%
22/10/2014 59% 51% 49%
29/10/2014 75% 58%
05/11/2014 80%
Digital Intelligence SolutionsDigital Intelligence Solutions
AT INTERNET
THE COMPANY04
THE COMPANYFORRESTER WAVE
THE COMPANYKEY FIGURES
Years experience in digital analytics
Customers from all sectors
Sites measured
Awards won
European certifications
Server calls processed monthly
Customer support satisfaction rate
18
3,800+
400,000+
11
6
100B+
96%
THE COMPANYWORLDWIDE PRESENCE
26
AT INTERNETCERTIFICATIONS
Digital Intelligence Solutions
AT INTERNETDATA DEMOCRATIZATION
Digital Intelligence Solutions
WWW.ATINTERNET.COM
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