Post on 14-Apr-2018
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AMUL
Type - Cooperative
Industry - Dairy
Founded - 1946
Key people - Dr. Verghese kurien
Revenue - INR 67.11billion (2008-2009)
Employee - Marketing arm: 735
Milk producers: 2.8 million
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KEY FACTS
AMUL means priceless in Sanskrit Amoolya
Brand name managed by an apex cooperation organization GCMMF
Worlds biggest vegetarian cheese brand
Worlds largest pouched milk brand
Largest food brand in India
Spurred the white revolution in India
Accreditation with 9001 and HACCP certification by QAS, Australia.
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GCMMF: AN OVERVIEW
Members
13 district cooperative milk producers Union
No. of Producer Members 2.79 million
No. of Village Societies
13,328
Total Milk handling capacity
11.22 million liters per day
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SALES FIGURE
Total milk procurement by our member unions
during the year 2012-13 averaged 131.03 lakh
kilograms (13.10 million kg) per day.
Federation registered an impressive growth of
17.72 per cent to reach Rs.13735.15 crores while
last year, turnover was Rs. 11668.00 crores
exports of milk products registered an impressive
growth of 45%
Sales of Amul Cream in long-life UHT packaging
also increased by 57% in value terms.
Entire value-added milk beverages range registered
quantum value growth of 27%
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PRODUCTS
Dairy
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PRODUCTS
Frozen
http://images.google.co.in/imgres?imgurl=http://www.topnews.in/files/Amul222.gif&imgrefurl=http://www.topnews.in/gujarat-high-court-gives-relief-kdcmmf-amul-brand-name-use-case-22427&usg=__ogsdUzT8LT7TPVpT75oqB4csOdE=&h=200&w=200&sz=19&hl=en&start=20&sig2=NGz-nw6l0adF-A8MnpZuIg&tbnid=Wd-4vf0QiGuVGM:&tbnh=104&tbnw=104&prev=/images?q=amul+products&gbv=2&ndsp=20&hl=en&sa=N&ei=9qd2Sv_jLtGMkAXL3LC3DA7/30/2019 Amul Sales & distribution
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PRODUCTS
Fresh line
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SALES TEAM
RANK RESPONSIBILITY
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MD
GM
AGM
Deputy Manager
Branch Manager
Assistant Manager
Senior Executive
Moderate Executive
Junior executive
TerritorySales Incharge
Salesman
RANK
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RESPONSIBILITY
MD
Chief General Manager
Zonal Manager
Branch Manager
Officer InCharge
TerritorySales
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DISTRIBUTION CHANNEL
Factory
C&F
Distributer Super
Retailer Consumer
Sub
distributer
Slack 1
Slack 2
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FACTORY
List of factory
Anand
G. Nagar
godhra Himatnagar
JairamBati
Khatraj
Kolkata
Jairambati Mehsana
Mogar
Palanpur
vadodra
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FINDING
Warehouse:-
FIFO is not following properly.
Lack of space in warehouse.
Over stacking of product.
Lack of walking space. Lack of automation.
Logistics:-
Large waiting period for trucks for unloading thegoods.
Large number of damaged product from inertialunloading.
Slack1 truck detail was not updated in SAP.
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RECOMMENDATIONS
o Use small vehicle to deliver small consignment with in
100km.
o Provide training to distributers to use online orderplacing system.
o Suggest distributor to establish their warehouse near by
NH or on main road.
o Use FIFO properly in warehouse.
o Establish dry and wet product warehouse together or
nearby.
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THANKYOU..