LOUD STORY STARTUP LEAGUE

2014-2015

MEETUP #1 - WHAT IS STORYTELLING

COMING UP - STORYTELLING &… PITCHING WRITING EXPLAINER VIDEO PRESS RELATIONS CROWDFUNDING WHERE TO FIND STORIES EACH WEEK? …

@AlexisNikialexisniki@gmail.com www.storynova.com

STORYTELLING FOR STARTUPS

“The way you make real money, the way

you make real impact, the way things get

changed is by great storytelling. It’s

always been that way, and it always will

be that way. Because we’re human

beings, and that’s what we like.” - Gary Vaynerchuk

Entrepreneur & Brand Consultant

WHY STORYTELLING?

ALIGNHONE YOUR MISSION

REVEAL BLIND SPOTS

MOTIVATE YOUR TEAM

BUILD YOUR CULTURE

SOLIDIFY STRATEGY

DELIVER VALUE

COMMUNICATESHOWCASE PRODUCT

ATTRACT & SERVE CLIENTS

CONVINCE INVESTORS

REFRAME

POSITION YOUR COMPANY

STORIES SPEAK TO

OUR EMOTIONS.

W E I D E N T I F Y

OURSELVES IN

THEM.

STORIES REFLECT AND

SHAPE OUR VALUES,

BELIEFS, IDENTITY,

C U L T U R E , A N D

BEHAVIOR.

WE DO MORE THAN

TELL, LISTEN TO,

AND SHARE

STORIES.

WE LIVE THEM.©Michael)Sohn)/)AP

COLLECTIVELY...

...AND INDIVIDUALLY.

W E A R E E A C H T H E

H E R O O F O U R O W N

C O M P E T I N G S T O R I E S

“You know, for kids!”- Norville Barnes, Hoola Hoop Inventor

The Hudsucker Proxy

FAILED JUILLIARD AUDITIONTOOK 4 YEARS TO COMPLETE MASTERSFAILED 25 AUDITIONS BEFORE FIRST JOBNEVER BECAME A CONCERTMASTERUNFOCUSED, UNDISCIPLINEDDOESN’T PRACTICE ENOUGH

FIRST MAJOR AWARD AT 10FIRST CONCERT TOUR AS SOLOIST AT 119 DIPLOMAS FROM 7 INSTITUTIONSORCHESTRAL JOB FOR 20+ YEARSCLASSICAL, JAZZ, ACOUSTIC & ELECTRIC VIOLIN, IRISH FIDDLECOMPOSER AWARD-WINNING CHOIR DIRECTORHAS TRAVELED THE WORLDHAS LIVED IN 4 DIFFERENT COUNTRIES

HOPE

FEAR

HOPE-FEAR CYCLE

HERO WITH A GOAL

WORTHY ANTAGONIST

CONFLICT

FICTON NON'FICTION PURPOSEFUL

MAN0vs0MAN MAN0vs0NATURE MAN0vs0SOCIETY

http://youtu.be/uFDnT_xgqJ0?t=48s

GUY KAWASAKI

WHAT DOES HOPE?WHAT DOES HE FEAR?

HIS HEAD WON’T HURTTHAT IT WILL

A RETURN ON INVESTMENTFEEL LIKE AN IDIOT FOR WASTING HIS TIME

HEAR SOMETHING GREAT HEAR MORE CRAP

MEET A FOUNDER WHO GETS ITHAVE TO DEAL WITH ONE WHO DOESN’T

DISCOVER A HOT STARTUPCONFRONTED WITH ANOTHER INSANE IDEA

YOUR JOB:

RESOLVE HIS CONFLICT

BUT FIRST RESOLVE YOURS

CLOSE THE GAP BETWEEN YOUR

INTERNAL STORY AND THE STORY YOU

WANT TO SHARE WITH THE WORLD.

RETHINKING

RESEARCHING

STRATEGIZING

REINVENTING

PIVOTING

STEPPING BACK

LETTING GO

MASTERING SKILLS

WRITING

REWRITING

PRESENTING

PERFORMING

PRACTICING

WORDSMITHING

HOW CAN I HELP YOU WITH YOUR STORY?

@AlexisNikialexisniki@gmail.com www.storynova.com

PART II CASE STUDY

LET'S PLAY !

LET'S SAY YOU WANT

TO CODE TO LEARN

DO YOU CONNECT?

DO YOU CONNECT?

DO YOU CONNECT?

LET'S SAY YOU'RE

FOR AN LOOKING

ACCELERATOR

DO YOU CONNECT?

DO YOU CONNECT?

www.founderinstitute.fr

DO YOU CONNECT?

www.fi.co

DO YOU CONNECT?

DO YOU CONNECT?

YOUR STORY BEGINS AT DAY 1

CORE STORY = BRAND IDENTITY t

STEP 1

t

STEP 1

PERSONALITY PURPOSE CORE STORY = BRAND IDENTITY

t

STEP 1

PERSONALITY PURPOSE CORE STORY = BRAND IDENTITY

AUDIENCE

LITTLE STORIES

LITTLE STORIES

LITTLE STORIES LITTLE STORIES

LITTLE STORIES

LITTLE STORIES

LITTLE STORIES

LITTLE STORIES

t

STEP 2

CORE STORY

CASE STUDY

WARBY PARKER 2014

2011 INITIAL WEBSITE

MISSION STATEMENT 2014

#1 THEIR REASON FOR BEING

"We're trying to

solve the issue

of glasses being

too expensive."

#1 THEIR REASON FOR BEING THE HERO'S JOURNEY

Hero: a person who can't do anything without glasses

and is kicked in the stomach every time he tries to buy a

pair in a regular store.

Villain: the eyewear industry.

Fear: losing or breaking his unique pair, because without

insurance, he would remain short-sighted or have to buy

a cheap ugly pair.

Hope: being able to look good with glasses without

leaving the store with an empty wallet. (A world where

the dominating industry would be defeated.)

#1 THEIR REASON FOR BEING

"Glasses with a distinct design, priced affordably ($95), and with a great webs i te and showroom experience."

#2 THEIR BRAND UNIQUENESS

COLLEGIATE

VS.

PREPPY

COLLEGIATE CURIOUS KNOWLEDGEABLE

WORLDY SOPHISTICATED

FUNNY

LITTERARY WILD

VINTAGE

COLLEGIATE CURIOUS KNOWLEDGEABLE

WORLDY SOPHISTICATED

FUNNY

LITTERARY WILD

VINTAGE

A CURIOUS BRAND THAT'S ALL ABOUT LEARNING

#3 THE CHOICE OF THE NAME

BRAINSTORMING "Writers who go against

the grain."

The Beat Generation

#3 THE CHOICE OF THE NAME

TEST W/ 200 FRIENDS "Gut Reaction: Positive,

Neutral, Negative?"

"Spontaneous associations with the

name?"

Overwhelmingly positive No association / I've heard it somewhere…

#4 THE MISSION

the 4th photo of the carrousel

#4 THE MISSION

#5 MVP

product website PR firm

#6 THE STORIES

#6 THE STORIES

#WPClassTrip

#6 THE STORIES

FOCUS is it authentic?

does it tell a compelling story?

does it do good in the world?

is it unexpected?

- Would people tell their

friends at dinner? -

#6 THE STORIES

DO YOU THINK IT WAS OBVIOUS?

a unique personality

a clear sense of purpose

their own world

credible story

create a desire

GREAT BRAND STORYTELLERS

BE AUTHENTIC FOCUS ON YOUR AUDIENCE TELL A STORY FROM YOUR FACTS

PRACTICE

#1 ANALYZE YOUR COMPETITORS' WEBSITES & LOOK FOR THEIR STORY -> WHAT IS UNIQUE ABOUT YOURS?

#2 DEFINE WHO YOU ARE VS. WHO ARE YOU NOT – WORD LIST OR MOODBOARD -> DEFINE YOUR BRAND FROM AN EMOTIONAL STANDPOINT

#3 DEFINE YOUR BRAND HERO BASED ON FICTION OR REALITY, IMAGINE YOUR TARGET AUDIENCE: DESCRIBE HIM/HER AS PRECISELY AS POSSIBLE: EXTERIOR AND INNER SELF.

THE HERO WRITES A LETTER ABOUT HIS/HER BROKEN WORLD WRITING TO ONE OF HIS CLOSEST FRIENDS, HE REVEALS HIS BROKEN WORLD AND EXPRESSES WHAT WOULD BE HIS UNSPOKEN DREAM / PROMISED LAND

Based on 'The Story Wars' – Jonah Sachs

Stanley Hainsworth Tether Inc

INSPIRING STORYTELLERS

http://winningthestorywars.com/ http://goo.gl/N1wSg9

Jonah Sachs Free Range Studios

Adam Lisagor Sandwich video

http://goo.gl/fVjt2Y

http://www.rudebaguette.com/2013/03/09/the-key-thing-entrepreneurs-need-to-understand-about-storytelling/

QUESTIONS, FOLKS?

I CAN DO THIS…

COME ON, THIS IS NOT THE RIGHT

POSITION!!!

…WITH YOUR FEEDBACK

WORKSHOP #LSSL FOR STARTUPS

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BOOST YOUR CAREER WITH STORYTELLINGOCT. 7, 9:00am-12:00pm - 90€ - PARIS 75001

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KEY TAKEAWAY:Craft a story that you can apply to your work life.

alexisniki@gmail.com @AlexisNiki 00.33.(0)6.87.03.95.32 storynova.com

brocafleur@gmail.com @LoudStory 00.33.(0)6.84.23.99.58 loudstory.com