INDIAN RAILWAY CATERING AND TOURISM CORPORATION LTD

VARIOUS ANALYSIS OF

KANWALJIT KAUR GOSALREGN. NO. 12397027

SWOT ANALYSIS

STRENGTHS Subsidiary of Ministry of Railway Full back up by the Govt. Excellent Faith & Goodwill Largest e-commerce website Monopoly in Rail tour packages& Rail Ticketing Concession on booking of charters Presence at more than 1000 stations across

the country Cheapest, yet best in Spiritual Tour Package

Segment Unique products like Mahaparinirvana express,

Bharat darshan, Maharaja Express Trains LTC approved Packages

WEAKNESS

Lack of motivation in employees Poor Promotional activities & public relations Limitations indecision making process Delayed decision making Cannot handle load Non existence of full fledge Marketing team Non pro-active behavior of employees Poor customer support services Poor infrastructural facilities Rate of transaction failure

OPPORTUNITIES

Buoyancy in the Tourism Sector. Increase in Individual disposable income Air Packages &Road Transport Packages Booming Hotels &Resorts Industry Bids for Contract(National &International) Strategic Tie-ups for better &improved performance. Outbound Tourism Segment Tie-ups with leading institutions

&organizations for educational tours &other tours at National &International platform.

Booming Medical Tourism

THREATS

Leading web portals like Make My Trip, Cox &Kings, Clear trip ,Thomas cook, Yatra etc.

Economic Downturn Terrorists Attacks& Naxalite Attacks Withdrawal of  parental support from the

Ministry of Railways, Govt. of India Low fare Airlines Private Small Tour operators Increasing Inflation rate

GAP ANALYSIS

A technique that businesses use to determine what steps need to be taken in order to move from its current state to its desired, future state. Also called need-gap analysis, needs analysis, and needs assessment.

GAP ANALYSIS

CURRENT POSITION DESIRED POSITION

No. of tickets that can be booked in a minute is 2000

37 % of the total tickets are booked online

29% payment failures

Heavy rush on Tatkal tickets (especially on Thursday morning)

The no. of tie-ups with hotels is not very high

Required no. is nearly 7500 tickets per minute

It should be increased to 50% to increase income.

Should be reduced to 5-10%

Should be able to control this large no.

It should have more tie-ups with hotels, organizations and educational institutes.

PORTER’S FIVE FORCE MODEL

PORTER’S FIVE FORCE MODEL

New tour operators are coming up with packages.

Food joints giving delivery in trains Low cost airlines Lack of available tickets Inflation Competition by stayzilla.com,

flipkart.com, myntra.com etc

PEST ANALYSIS

PEST ANALYSIS

POLITICALGovernment policies

Ownership by governmentTariffs decided by

government

ECONOMICALInflation rate

Economic growthDisposable income

SOCIAL Population growthChanges in income

EducationReach of internet and

banking facility TECHNOLOGICALSpeed of internet

Rate of transaction failureUpgradation of technology

McKINSEY’S 7 S MODEL

BALANCED SCORECARD

BALANCED SCORECARD

VISION To be a leading provider of high

quality travel, tourism and hospitability related services for a range of customer segments, with consistently high level of consumer satisfaction.

VALUE CHAIN ANLYSIS

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