Anatomy of

Qwest Communication’s

“Connect The Dots”

A look at consumer centric architecture, purchase paths, and

indexing for organic national and geo-modified keywords

What was the Goal?

• Change Brand Perception

Qwest was seen as “living in an Ivory Tower”

• Create a platform for a true integrated marketing environment

Consumer Centric site, leveraging digital, traditional, and local

reps to effectively hit SMBs touch points

• Organically improve overall rankings for Qwest

Build a system that would rank in more areas of a purchase

path i.e. national to geo-target

• Increase awareness of Qwest and Local Reps to local SMBs

Home Page

Search Bar Results Page:

Content Page

Your Questions Results Page

Your Questions Content Page

ASK US! Data entry page 1

Ask US! Data entry page 2

Ask US! Data entry page 3

Local Sites

Community Rep/Blog

Results

• Steady increase of 50% monthly in organic rankings

• More than double competitors AVG time on site (beating Comcast, ATT, Verizon)

• More than double competitors AVG page visits (beating all other national competitors)

• Better local organic growth than national competitors