Lauren and Caitlin

FONT CHOICES

Font example #1Neon font- fits the aesthetics of our cover

Handwritten style over simple background

Clear connection between what font says- both in style and physical writing and what is going on in background

Cheap motel, motel sign perhaps, looking through the keyhole of a motel

Font choice 1

60’s-70’s style textSynergy with

video- clay spaceman, clay earth

Too basic, looks too amateur- creases from cardboard seen in background

Back cover for font choice 1

Legible font over black background- down to neon colours

Space themed background, not too overcrowded with stars

Synergy with font- same font used, 60’s-70’s style

Clay used again, carries on theme of claymation

Visible creases again- amateur!

Final font choice80’s themed font that we wanted- inspiration from the synth-pop genre

Neon colours makes it stand out

Use of chrome look with font- connects with the sci-fi feeling of the music video

Memorable font/branding for our artist

Mock title font choice Neon font- connects to the branding title 80’s theme

continued with handwritten, neon font

Connects to the background and brand title- 80’s themed, space age, synth-pop