Post on 14-Feb-2017
transcript
DATE:February 2014
DOCUMENT TYPE:Credentials
DATE:February 2014
DOCUMENT TYPE:Credentials
Engagement requires connection.
Connection requires understanding.
Understanding requires intelligence, knowledge, compassion & an open mind.
(Action requires all of the above, and a healthy dose of chutzpah.)
PHILOSOPHY
STRATEGY BRAND DIGITAL CAMPAIGNS SOCIAL
We connect with, excite and engage your existing and desired customers through:
We think it’s simple - intelligence, knowledge, compassion and an open mind should drive everything you do. Not just work - everything. This approach to business, and life-at-large,
is the way to connect - the way to engage.
DATE:February 2014
DOCUMENT TYPE:Credentials
©2014These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the con-cepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
WHAT WE DO
DATE:February 2014
DOCUMENT TYPE:Credentials
©2014These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the con-cepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
KEY TEAM
Alicia KearnsGeneral Manager - Founding Partner
Tim RiggCreative Director - Founding Partner
(Holden Doodle - Chief Morale Officer)
Nick DoringHead of Art - Founding Partner
DATE:February 2014
DOCUMENT TYPE:Credentials
Click when you see:
To watch a short video
DATE:February 2014
DOCUMENT TYPE:Credentials
©2014These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the con-cepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
STAEDTLER - Create The Next STAEDTLER Ad / Social
Hello Sunday Morning - Unlock Your Sunday
Macquarie Telecom - Business Mobility
CPA - Rebrand + GTM
CASE STUDIES
DATE:February 2014
DOCUMENT TYPE:Credentials
CATEGORY:DATE:SECTOR:DETAILS:
SOCIAL MARKETING2013CONSUMERDIGITAL / PRINT / SOCIAL
DATE:Month 2014
DOCUMENT TYPE:Credentials
©2014These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the con-cepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
DATE:February 2014
DOCUMENT TYPE:Credentials
Increase brand awareness, drive incremental sales.
Demonstrate the versatility of the range and drive consumer engagement while tackling the issue of showcasing an analogue product in digital terrain.
WHAT WAS REQUIRED?
DATE:February 2014
DOCUMENT TYPE:Credentials
'Create the Next STAEDTLER Ad' - a campaign prompting individuals, schools and artists to help
create our next billboard through an easy to use app, allowing users to preview and share their ad.
Using the digital space as a platform for people to engage with the brand, we connected like-
minded creatives and hobbyists, forging an incredibly engaged and growing community.
WHAT WAS DELIVERED?
DATE:February 2014
DOCUMENT TYPE:Credentials
300% greater response from previous marketing campaigns
Created a loyal community of online followers, friends and fans
Increased brand engagement exponentially
Created hundreds of interesting pieces of creative social content shared throughout the world and inspired the community to do the same
THE RESULTS
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DOCUMENT TYPE:Credentials
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"The perfect mix of strategy, creativity and understanding of our audience and, in turn, how
to reach and influence them made And a stand out.
Our first campaign, engaged the hearts and minds of our buyers, nearly tripled our social followers and was considered one of
the best initiatives STAEDTLER Australia has launched by staff."
Ellen Marquart, Brand Manager - STAEDTLER Australia
DATE:February 2014
DOCUMENT TYPE:Credentials
CATEGORY:
PROJECT DESCRIPTION:DATE:SECTOR:
MULTI-CHANNEL MARKETING
A/NZ DIGITAL AWARENESS CAMPAIGN2013 / 14NOT-FOR-PROFIT / NGO
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the con-cepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
©2014DATE:Month 2014
DOCUMENT TYPE:Credentials
Hello Sunday Morning (HSM) is a social movement aiming to change
the world’s relationship with alcohol - one Sunday at a time. Participants
are encouraged to take a 3 month break from alcohol, sharing their
positive experiences through a blog & social media. Currently there
are 19,000 registrants internationally (the bulk from: Australia, New
Zealand & the UK). Hello Sunday Morning approached And with a
concise goal of 100,000 registrations by the end of 2014.
We jumped at the opportunity - not only to work with this progressive
NFP, but also to write our own brief spanning: brand awareness, social
influence, brand activation and new media. Several creative sessions
and mountains of research later, the idea was ready to present: a
multi-channel campaign culminating in an interactive quiz that would
engage, excite & add value to the market, while creating channels with
a growing audience for future communications.
DATE:Month 2014
DOCUMENT TYPE:Credentials
©2014These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the con-cepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
BACKGROUND
Australian-centric campaign that spans "Online & offline activity"
Must be able to re-purpose for global market
5,000 Australian registrations Feb. 2014
DATE:Month 2014
DOCUMENT TYPE:Credentials
©2014These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the con-cepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
WHAT WAS REQUIRED?
DATE:February 2014
DOCUMENT TYPE:Credentials
"Unlock Your Sunday Morning" interactive quiz &multi-channel campaign spanning:
Social influencersPrint / traditional media
Display advertisingAmbient advertising
WHAT WAS DELIVERED?
DATE:February 2014
DOCUMENT TYPE:Credentials
Campaign is mid-way, and tracking very successfully. Initial feedback from client:
"Definitely going way beyond the ordinary marketing campaign!
We love the personas, it's where we want to go by attracting these kind of users to HSM. Also really impressed by your research.
You guys have absolutely nailed it!! Thanks for making my day"
Jacinth Rowland, Acquisition Manager - Hello Sunday Morning
THE RESULTS
DATE:February 2014
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CATEGORY:
PROJECT DESCRIPTIONDATE:SECTOR:
CONTENT MARKETING
BUSINESS MOBILITY2013TECHNOLOGY / B2B
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the con-cepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
©2014DATE:Month 2014
DOCUMENT TYPE:Credentials
DATE:February 2014
DOCUMENT TYPE:Credentials
We knew there was a market opportunity. Over 85% of Australian businesses would have BYOD solutions in place by the end of 2013.
Macquarie Telecom had a limited time to build awareness of a unique Business Mobility offering in an already noisy marketplace of Tier 1 Tech and Telco businesses with
larger budgets.
WHAT WAS REQUIRED?
DOCUMENT TYPE:Credentials
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the con-cepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
DATE:February 2014
Infographic animation & content marketing program
Develop engaging, shareable content
Identify and develop key assets; white papers, market research and surveys, videos, eBooks, infographics and customer stories
Map to customer buying stage to ensure an ongoing prospect dialogue at all entry points
Utilise the right channels for right content – paid, social, digital or offline
WHAT WAS DELIVERED?
DATE:February 2014
DOCUMENT TYPE:Credentials
Over 80 content touch points to sustain an automated 6-9 month content marketing program. In the first three months:
Social channels: 30+ tweets, 20+ LinkedIn updates and 5 blogs & 1000s of shares
140% lift in website traffic to Mobility pages
Over 5000 content downloads
Increased site engagement, linking directly to web chat conversions
THE RESULTS
DATE:February 2014
DOCUMENT TYPE:Credentials
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CATEGORY:
PROJECT DESCRIPTIONDATE:SECTOR:
BRAND STRATEGY & DESIGN
BRAND / PRINT / DIGITAL2013REAL ESTATE
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the con-cepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
©2014DATE:Month 2014
DOCUMENT TYPE:Credentials
Re-brand Melbourne real estate agency
Increase brand awareness
Boost sales
DATE:Month 2014
DOCUMENT TYPE:Credentials
©2014These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the con-cepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
WHAT WAS REQUIRED?
DATE:February 2014
DOCUMENT TYPE:Credentials
Confident, established brand
Range of applied design materials & assets
WHAT WAS DELIVERED?
DATE:February 2014
DOCUMENT TYPE:Credentials
350% Increase in sales in first 2 months
THE RESULTS?
DATE:February 2014
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©2014These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the con-cepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
A small selection of some of our creative muscle...
DESIGN PORTFOLIO
DATE:February 2014
DOCUMENT TYPE:Credentials
PROJECT DESCRIPTIONDATE:SECTOR:DETAILS:
WEB DESIGN2012ARCHITECTUREUNDER CONTRACT / OUR AGENCY
DATE:Month 2014
DOCUMENT TYPE:Credentials
©2014These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the con-cepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
DATE:February 2014
DOCUMENT TYPE:Credentials
DATE:February 2014
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DATE:February 2014
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DATE:Month 2014
DOCUMENT TYPE:Credentials
©2014These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the con-cepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
PROJECT DESCRIPTIONDATE:SECTOR:DETAILS:
CAMPAIGN: NEW SOUTH WALES SENIORS WEEK2014GOVERNMENTPRINT, DIGITAL
DATE:February 2014
DOCUMENT TYPE:Credentials
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PROJECT DESCRIPTIONDATE:SECTOR:DETAILS:
CAMPAIGN: INTELLICENTRE 22012TECHNOLOGYLAUNCH AU $80MIL DATA FACILITY
DATE:Month 2014
DOCUMENT TYPE:Credentials
©2014These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the con-cepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
DATE:February 2014
DOCUMENT TYPE:Credentials
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PROJECT DESCRIPTIONDATE:SECTOR:DETAILS:
BRAND / PRINT / DIGITAL2013FASHIONBRAND / ART DIRECTION /SITE / LOOKBOOK
DATE:Month 2014
DOCUMENT TYPE:Credentials
©2014These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the con-cepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
DATE:February 2014
DOCUMENT TYPE:Credentials
DATE:February 2014
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DATE:February 2014
DOCUMENT TYPE:Credentials
DATE:Month 2014
DOCUMENT TYPE:Credentials
©2014These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the con-cepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
PROJECT DESCRIPTIONDATE:SECTOR:DETAILS:
CAMPAIGN: A BRIEF GUIDE TO ADWORDS2011TECHNOLOGYUNDER CONTRACT: ACORN MARKETING
DATE:February 2014
DOCUMENT TYPE:Credentials
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If you have any questions, or would like to discuss any projects - included here or new ventures, please don't hesitate to contact us, any time.
And SydneyLevel 1, 171 William St
DarlinghurstNSW 2010
+61 2 9331 6880
www.and-sydney.com
Tim Rigg - Creative Director
timrigg@and-sydney.com+61 415 368 202
Alicia Kearns - General Manager
aliciakearns@and-sydney.com+61 409 816 938
THANK YOU