Avian Media Credentials

May 2010

What sets us Apart ?

� A specialist communications consultancy that drives its reputation from

delivering high quality Public Relations

� Expertise across private and public sectors in creating and delivering

strategies that provide clients with a sustainable competitive advantage

� Deep understanding of business, politics and communications, helps us

devise compelling solutions that go beyond traditional Public Relations

� The success for us is delivering measurable and tangible results for

clients

• Delhi

About Us

� In professional communicationsbusiness since SIX years

– Formed in 2004

� Expanding rapidly to accommodate for the growth of the PR Industry

– Offices in Delhi, Chennai, Mumbai, Hyderabad and

•Mumbai

•Bangalore

•Hyderabad

•Chennai

Mumbai, Hyderabad and Bangalore. Connecting India through affiliates network

� 50+ employees with diverse backgrounds

� A full member of the Public Relations Consultants Association of India (PRCAI)

Values that drive us

� Knowledge - Dynamic group of people who have in depth understanding of

business, politics and communications

� Nimble - Flexible and act with speed to rapid changing environment of PR

and our client needs

� Ethical - Transparent and follow the ethical practices in doing business� Ethical - Transparent and follow the ethical practices in doing business

� Execute to perfection - Deliver quality work that is detailed in delivery with

tangible results

Culture that sets us apart

� We are committed set of people who are dedicated to deliver quality results

� Our integrity is key to delivering service – We consider ourselves an

extension of your team

� Passionate about our work and your success

� Warm, friendly culture that encourages openness and creativity

� Accountability and praise in equal measure

Corporate Communications | Media Relations | Employee Communications

– Corporate PR

– Messaging and positioning

workshops

– Corporate social responsibility

– Financial communication

– Crisis communication

– Change communication

– Media contacts

– Media outreach

(online, print, radio, TV)

– Awareness campaigns

– Communication and media

training

– Technical/issues based writing

– Press events

– Websites

– Newsletters

– Internal communications

– Townhalls

Range of practices and services

– Press events

Marketing Communications | Events/Speaker Opportunities | Digital PR

– Sales forces programmes

– Direct marketing

– Promotions/sponsorship

– Advertising

– Expert workshops/advisory boards

– Training workshops for different

target groups

– Congresses/symposia

– Social Media Marketing

– Content-Blogs, networking

sites

– Bookmarking

Public Affairs | Evaluations/Marketing Research

– Executive consulting

– Political monitoring and issue

management

– Coaching

– Political audits - dipsticks

– Media evaluation

– Opinion poll

– Image analysis

– Marketing evaluation programmes

Technology

Telecom

AutomotiveRetail

InfrastructureEnergy

DefenceAviation

Deep market insights

Consumer

LuxuryTravel

Hospitality

Healthcare

AssociationsSports

Entertainment

Automobile & Components | Infrastructure | Real Estate | Technology

Our Clients

Aviation | Defence | Travel | Energy & Gas

Our Clients

Sports | Finance & Consultancy | Community Development

Our Clients

Lifestyle/ Entertainment | Retail | Hospitality

Our Clients

Avian Media Public Affairs Expertise

May 2010

Dialogue opens up new opportunities

� Organizes the dialogue between

society and politics to open

concrete opportunities for action

� Develops medium-term and long-

term communication strategies

� Makes a decisive contribution to

steering a company’s strategic,

operational and financial

development

� Based on sensibility and discretion

Our Expertise

� Market & sectoral reports

� Specific analysis on various country sectors & India

� Stakeholder mapping services

� Competitor intelligence

� CEO visits and engagement with policy makers & parliamentarians in India

� Regional & state level outreach activity� Regional & state level outreach activity

� Parliamentary monitoring & research

� Embassy watch

� Engagement with lobby journalists, trade associations, NGOs, and think

tanks

� Public speaking coaching

� Speech writing & creation of messaging for campaigns

Our tools

Monitoring

11

Early Warning

System

22

Political

Audit

33

4499

Public Affairs Analysis

Strategy

55

Issues

Management

66

Advocacy

77

Press and

media relations

88

Crisis PR

Head of the team – Nadim Haider

� Over 10 years of experience in the communication, image management and public affairs space.

� Nadim worked extensively on a vast array of clients, spanning the public and private sector which includes Reliance Telecom (Bhutan telecom venture), POSCO, BHP Biliton, UEM Group Malaysia, Suzuki, Air India, Thermax, Coco Cola, Ministry of Railways and Google India.

� He has been closely involved in delivering intelligence, working with bureaucrats and devising PA strategy for clients

� Overlooking the Public Affairs team in Avian Media

� Avian Public Affairs team has in depth understanding of the Indian business environment and the dynamic political system

� The team now have consultants which include K C Mehra, Deepak Verma and Mark

Runacres

Avian Media Digital PR Expertise

May 2010

Emerging trends in communication

� Young and middle class are the users of social networking sites

– Brands using effectively to build images and attract new customers

� Corporate world is tapping innovative business prospects with their links from sites like Facebook, Twitter and Linkedin

– (Trak.in)– (Trak.in)

� Way to reach end users directly for innovation

– Benetton, Wills Lifestyle, Pantaloons and Van Heusen are using social networking sites with a direct efforts of co-creation of designs from end-users

– (The Economic Times)

� Big Media houses understand the power of social media

– Developed platform to connect with their human assets

• NDTV – NDTV Social

• Hindustan Times – Talk to HT

• IBN Live – Blaze

Social Media in India

� By 2014, social networking services will replace e-mail – Be the primary vehicle for interpersonal communications

for 20 % of business users.

� By 2012, over 50 percent of enterprises will use activity streams that include micro-blogging

– Stand-alone enterprise micro-blogging will have less than 5 percent penetration

» Source Gartner» Source Gartner

� Average Internet user in India visits Social Networking sites almost:

– 13 times a month

– More than 2 hours per month

� Facebook a clear leader across the Asia pacific in Social Networking sites

� Among the top 10 most visited websites in India are the social networking sites

– like Orkut, Facebook, YouTube, Rediff, Wikipedia

� In India the current leader orkut.com might be displaced by Facebook

� The report doesn’t include cyber cafe’s or mobile access

� The cybercafé penetration and mobile penetration which is over 500 million phones

» Source: Comscore; Vizisense

Services Offered

� Social Media Outreach

� Search Engine Optimization

� Content Development

� Corporate Blogs

� Photo & Video Sharing� Photo & Video Sharing

� Blogger Events

� Blog Camps

� Webinars

� Podcasts

� Website Design & Development

� Flash Animations

Our Clients

Don’t just take our word for itJ

� “Just a quick note to express my appreciation for the ongoing dedication of the PR team at Avian on the Sona account. It's refreshing to work with an agency that is not only dedicated and efficient but can also be relied on to devise creative ideas to drive the media relations programmes. Avian understands our business and consistently develops compelling campaigns to deliver tangible results.”

- Surinder Kapur, CEO, Sona Group

� “For me, there are probably three key qualities that best describe my experience of working � “For me, there are probably three key qualities that best describe my experience of working with Avian since 2003 - flexibility, creativity and professionalism. They're flexible - always comfortable with the rapid evolution of corporate direction, programmes and budget. They're creative - the team are continually analysing our business and generating the new ideas that drive marketing programmes, producing compelling work every time. They're professional - the whole team has a very strong, hand-on work ethic - with full involvement of the team no matter how senior - from strategic planning right down to tactical implementation. Their emphasis is constantly on delivering results and generating return on investment for Airbus’ shareholders.”

- Justin Dubon, Corporate Communications, Airbus

Don’t just take our word for itJ

� “For the past three years Avian Media have consistently delivered; in terms of both results and counsel. They understand the realities of business and take a mature approach - they would never suggest that a press release is the answer. I have every confidence in the Avian team and its quality leadership.”

Guy Douglas, Head of Corporate Communications, Strategic Markets, BAE Systems

� “Avian Media has been GoAir’s PR partner and Agency on record for over a year as of date. The team is a heady mix of experience and enthusiasm and has the ability to grasp briefs and work around objectives as per expectations. A note of commendation for their briefs and work around objectives as per expectations. A note of commendation for their sincerity & dedication towards completing a task irrespective of the magnitude or the time of the day given that in our industry crisis doesn’t arrive forewarned! Moreover, it is always a pleasure to work with a team who understands the business and has great media relations to support your plans & endeavors”.

- Carolina James Bajaj, General Manager -Corporate Communications, Wadia Group

� “All great journeys have their spotlight moments. Moments which define the way ahead. Moments which need to be acknowledged and shared. Today I, on behalf of PVR wish to thank you for turning the spotlight on the merger that will change the face of entertainment in India. I salute your commitment and applaud your passion. I look forward to an association that will create many more such milestones”.

- Gautam Dutta,CEO, PVR Cinemedia,CEO, PVR BluO

Nikhil Khanna – Managing Director

Core Team

� More than 15 years in the field of public relations� Experience in infrastructure, aviation, defence,

engineering and luxury brands– Handling the Airbus account for 19 years since 1991

� Great expertise in managing corporate, automotive, travel, hospitality, and manufacturing clients

� Extensive experience in public affairs initiatives spread � Extensive experience in public affairs initiatives spread across several geographies.

– Deep insight into government policy– Managed the media campaign strategy for the BJP

in last election� Issue and crisis management skills� Also the founder director of Friday Content Solutions

– India's largest information services company cateringto over 300 clients

� Use to regularly write for Times of India, HindustanTimes, Outlook, Verve, etc

– Close connections with the Editors

Core Team

� 14 years of International experience

� Under his leadership the firm has grown from one branch to fivebranch operations

� Extensive experience in strategizing, planning and implementing global PR campaigns

� Has worked across Internet/e-commerce, tele-communications,

Nitin Mantri – CEO

� Has worked across Internet/e-commerce, tele-communications, security, management consultancy and corporate clients

� Prior to this was for six years in London looking after the London operations for Pleon (a BBDO company), Europe’s leading agency and part of Omnicom

– IBM, Nortel, COLT Telecom, Hughes Network Systems and Infosys

� Deep understanding of issue/crisis management

� Expertise in Media Training and Messaging workshop

� Managed a diverse range of clients at his stint at Genesis PR

– Symantec, Intel, IBM, Accenture, HLL, PowerGen and JMMorgan Stanley

Carolina. J. Bajaj, Associate Director, South & West

Core Team

� 13+ years in Communications, spanning Corporate Initiatives, Web Initiatives, Media Initiatives, Internal Communications, Search driven Marketing, Media Planning, Sports Management across verticals

� Joined Avian less than a month ago to support and grow the Western and Southern Regions

� Focus on Sports and Technology as a specialist vertical � Focus on Sports and Technology as a specialist vertical within Avian

� Prior to this was at Wadia Group, as GM, Corporate Communications

� Was overlooking GoAir, Bombay Dyeing, Corporate Businesses

� The spokesperson for the companies too

� Launched and driven Marketing Communications for Kings XI Punjab from inception till date

� Extensive experience at messaging workshops, crisis management

Manash Kalita,New Delhi Richa Shrotriya,Mumbai

Branch Heads

� Over Nine years experience across auto/components, technology, defence, travel and � Over 12 years of Marcomm Experience across

Advertising, PR & Corporate Communicationscomponents, technology, defence, travel andenergy

� Overlooks the Delhi branch operations

� Closely looks at BP, BAE Systems, UNAIDS,Softpro Systems Ltd. and Porsche

� Started his PR career with Good RelationsIndia. Key accounts included majorinternational brands like Volvo, SunMicrosystems, Guinness UDV and Airbus

� Prior to Avian, he was with Ogilvy PublicRelations

� Handled accounts like Boeing, Rockwell andNokia

� Over 12 years of Marcomm Experience acrossAdvertising, PR & Corporate Communications

� Started Career with The Times of India, as ajournalist

� Responsible for various product launches andcampaigns such as The Himalayan MineralWater, Le-Bon Cheese, Dabur, Apollo Tyres, etc

� Instrumental in growing the branch and team

� Expertise in working with Government bodiesand NGOs

� Prior she was heading Abacus PR agency in Mumbai

Mohua Chinnappa- Bangalore

Branch Heads

� Amassed 15 years experience both in private and Government

� Conducted media training for large corporate earlier at Grey Worldwide PR

� Extensively worked with Asia Pacific offices, North America clients and UKclients and UK

� Started as Branch Head Kolkata for Genesis

� Gained expertise in developing strategy crises communications

� Started as a journalist and then joined PR department of Maurya

� Instrumental in Welcomart

� Worked in Observor in New Delhi

Guidance from our Advisory Board

� Aman Mehta – Previously global CEO, HSBC Bank

� Titu Ahluwalia – Founder and ex-CEO, ORG-Marg

� K.C Mehra - Former Resident Director, TATA Group

� Mark Runacres – Former Deputy High Commissioner, British High

Commission

Planning & Programming

Annual Plan

•Programme drawn in

line with the overall

strategy

•Broken into quarterly

Review & Reporting

Quarter Review

•Programme review

•Finalization of next

quarter plan

•Month plan review

Account Management

Quarter Plan

•Broken into quarterly

modules, for easier

working

Month Plan

•Broken into quarterly

modules, for easier

working

Activity Plan

•Detailed plan about

the activity, along with

desired outcomes

Month Review

•Month plan review

•Finalization of next month

plan

Activity Review

•Analysis of output

•Learnings &

Recommendations

WIP Review

•Weekly meeting to

discuss progress

Thank you

A A – 33 I Second Floor I Lajpat Nagar – II

New Delhi – 11024 I India